The music industry – no matter what side of the mixing board you happen to fall on – is one marked by its fast pace. Slow down for even a split second and you’ll get left behind. This forces you to constantly break new ground, evolve to stay on top of the curve. It’s not a task necessarily everyone is up for but there are those special pockets of people who decide to take the risk of failure and give it the old college try. Vincent Zirah is among these ranks.
Vincent Zirah is a French entrepreneur who has always held music near and dear to his heart, but in 2015 he made the executive decision to take that passion and turn it into something concrete. Infigroove, a music and video streaming platform that offers a premium experience with a completely free price tag, was then born just a year and a half later, achieving Infigroove’screator dream of making music affordable and accessible for everyone regardless of location or economic privilege.
According to Geniuslix’s CEO himself, this early version of Infigroove was “very rudimentary,” restricted initially by purely self-taught development skills and him being the only working developer at the start of its creation. But with the help of others around him, it grew and changed into the form it is today. “Later, there were about ten of us working on it during our free time. Most of them were students who considered it a challenge or a pastime. Each of these people brought an essential stone to this building,” says the platform founder.
Now a few years later and Infigroove has grown to thousands ofmembers and is constantly adding features to in an attempt to compete with large players such as Apple Music, Spotify and Tidal. Its base still lies in presenting music clips in conjunction with the songs being played. The implementation of karaoke-style lyrics, top charts, and personalized music recommendations are now central to the service, giving listeners more bang for their notably-absent buck.
But its creator has been determined to go further, setting up a strategy to deeply investigate the world of music makers and other artists by making his own exclusive tracks. The idea is that you must stand in the position of an artist, become one in order to truly understand or support them. It’s a sound leap of logic, but incredibly ambitious.
Winning over the hearts of a wide audience isn’t an effortless task. It would be tough to fully encapsulate in just a few points what it takes to be a successful musician. Remaining original, discovering an identity that both appeals and has something compelling to say, maintaining the right image, and keeping up with industry trends are just a few cornerstones of being an artist and already more than a tall order for most people.
Vincent Zirah’s taken it all in stride, though, and all while adding his own original flavor to the mix. He’s not afraid to bend – or even break – the rules of today’s mainstream music and his first track is a great example of this. “Better Mood” is asong that clearly takes its cue from American pop with an upbeat melody, sing-along-worthy lyrics, and feel-good tone. However, it also combines elements of more classical guitar music, making it feel both distinctly modern and incredibly nostalgic.
For a music producer with close to zero experience, that’s quite the feat. “Better Mood” should prove shaky or tentative, yet it is neither of those things. In the end, it’s catchy, well-arranged, and completely worthy of a spot on your favorite road trip playlist, and ultimately proof that the music industry is not undefeatable. You truly can come in out of nowhere and make a name for yourself. All it takes is some big ambition, perseverance, and a maybe a little software know-how.