7 Kings Entertainment/Cash Money Records artist GSO Phat properly introduces himself with the latest single and video for “Diddy Bop”. He wanted to make a feel good song, something you can dance to, and it was inspired by P. Diddy because he loves to dance. Featuring a southern legend like Boosie Badazz was a dream come true. Ultimately, he’s ready to redefine what a rockstar can be.
Produced by Air Keezy, who’s also signed to 7 Kings Ent., Diddy Bop is a fun uptempo track that encourages everyone to dance. GSO says Keezy produces most of his beats and describes his sound as “the ghetto gospel and always upbeat and edgy.”
Shot and directed by SS Filmz & Brandi Allen, the Diddy Bop video was shot in Houston Texas at clubs and a warehouse. GSO and Boosie brought the whole city out for the music video, especially the ladies. Wanting the video to look like a real party, GSO and Boosie turned all the way up with the dancers who were twerking non-stop.
While landing Boosie was no easy feat, GSO had the help of his big homie Noah Rankin, CEO and President of 7 Kings Entertainment. GSO and Boosie not only got to lock in, in the studio, they were also able to link up for the music video and their on-screen chemistry is undeniable. Boosie taught GSO a valuable lesson while working together. It wasn’t long after Boosie was shot that he pulled up to work on the track and video. “I learned no matter what, always work hard,” explains GSO on his time with Boosie, “Boosie had just been shot and was still working and he went hard on his part” he adds. You can follow GSO Phat on Instagram @gso.phat.