Multi-platinum-certified Boston-born and Los Angeles-based artist BIA released her new song and music video “Besito” featuring Chicago rapper G Herbo.
“Besito” is a track that features BIA’s signature sound and distinctive voice, with her usual girl empowerment theme, encouraging her female listeners to think they’re all that because they are, as she exposes her accomplishments to inspire girls and women while motivating them to never settle.
This time around, BIA opted to give us a deeper look into her universe as an Afro-Puerto Rican and Italian artist raised in Massachusetts switching from Spanish to English with sharp and witty verses in a new, contemporary hip-hop style that reflects how global her music is.
Meanwhile, in the music video, directed by Nigerian-born, British director Daps, we see BIA basking in Puerto Rico, the land of her grandparents, interacting with the people, embracing the culture, and enjoying the idyllic beaches, while looking strong and confident, aligned with the message of “Besito.”
“Besito” featuring G Herbo comes after “Whole Lotta Money Remix” featuring Nicki Minaj. The remix, which has garnered 18 million views on YouTube, came to be after Minaj fell in love with BIA’s “fresh” hip-hop and wanted to jump on the track. The original song became a viral sensation thanks to TikTok with over 275,000 streams on the platform and attracting star support from Cardi B, Kylie Jenner, Kendall Jenner, Lizzo, Lil Nas X, and many more.
Premiering today is also the Savage X Fenty Show Vol. 3 where BIA is one of Rihanna’s special guests performing at the event. The iconic fashion show was filmed at the Westin Bonaventure Hotel & Suites in downtown Los Angeles, and it’s available exclusively on Amazon Prime Video. BIA will be wearing a very bright set that matches her fun and vibrant personality that will be available for purchase after the show, and her act will not only catch your attention, but leave you wanting more.
Currently, BIA is on tour as Don Toliver’s special guest. You can catch her on her upcoming dates below.