From viral sensation to multi-platinum hip-hop phenomenon, 18-year-old Danielle Bregoli (aka Bhad Bhabie) is a true 21st century star, known worldwide for her mischievous flow, razor-sharp wordplay, and unstoppable charisma. With over a billion global streams thus far, the Florida born rapper has emerged as a landmark talent.
Today Bhad Bhabie returns to the music scene with sizzling visuals for her lead single “Miss Understood.” Directed by Tiny Tapes and Orazio and filmed in Los Angeles the high energy video will be featured on her forthcoming EP.
Amidst an aesthetic of neon lights, blurry screens, paparazzi and dollar bills, the video’s opening finds the rapper donning a dominatrix like outfit and welcoming fans into her world to share a story about love, haters and decadence. She says, “the video for Miss Understood has some fire sexy looks and a real intimate feel. It’s definitely a new kind of video for me.”
Co-written by London Jae (Beyonce, Rihanna, Cardi B) and produced by Go Grizzly (Future, Nicki Minaj, Kehlani) the song’s hook “They say I’m trouble, but maybe I’m just misunderstood…” seems apropos for the star who sometimes finds herself in hot water for being so outspoken. This time Bhad Bhabie has channeled all her passionate energy into creating a new more mature sound while continuing to carve out her own niche in the hip hop world. “I’ve definitely evolved with my sound. My new music is less gimmicky, I feel like a lot of my old music was kinda childish. I was young, I was 14 and 15. Now I’m 18 and I’m definitely going to show that I’m more mature with my content and delivery.”
With her increasing catalogue of chart-busting hits, social media triumphs, and seemingly non-stop artistic growth, Bhad Bhabie is unquestionably one of today’s most successful new superstars. She has catapulted herself from a meme to a globally recognized influencer and artist boasting over 1.5 billion global streams. She seamlessly moves between worlds of social justice and sexy, with a massive OnlyFans account and she also made headlines this year speaking out against Turn About Ranch and the “troubled teen industry.”
Having previously collaborated with heavyweights Megan Thee Stallion, Lil Yachty, City Girls and Lil Baby and more. With this new project she hopes with this project her listeners can finally get a feel for who she is as a woman, artist and human being. Whether she’s talking about relationships, finances, breakups or the glow up, Bhad Bhabie is letting her ingenuity manifest itself. It’s the way she speaks, dresses and creates.
Watch the official video for “Misunderstood” below.