There’s a certain magic to putting in your earphones and disappearing into the lyrics that speak to who you are and your struggles. For SunniLong, hip-hop became that outlet to turn his struggles into his strengths to achieve his dream of providing a better life for those he loves. It’s no easy task breaking into an industry where everyone is fighting to be at the top, but SunniLong takes it as an opportunity to be a true student of the game. His cool-headed candor and natural talent in curating authentic lyricism layered over addicting beats is what makes him a tough act to follow. Through working on his latest project Enter The Dragon, SunniLong is on his journey to have fans echoing his name through every concert hall.
Like a scene ripped straight out of an action movie, SunniLong takes us on a joyride of a lifetime in the music video for “Keep Going.” The artist’s dynamic, free-flowing lyricism brings a sense of calm and collectedness in this adrenaline-inducing visual that follows SunniLong and rapper Stacccs on the run from authorities. From weaving between Toronto streets on a high-speed chase to ducking through shady alleyways, the pair will stop at nothing to escape, leading to intense and even some awkwardly comedic moments that break the tension. The song serves as the perfect getaway track for this high-stakes visual and is the second collaboration between SunniLong and Stacccs, where together they make a robust duo. When it feels like the two are finally in the clear, a chance to get a minute to breathe, the storyline takes a sharp twist that leaves you questioning everything. “Keep Going” embodies the message to push yourself to get to where you need to be, no matter what’s on the line.
How did the collaboration between you and Stacccs come to be?
When I sent Stacccs the song, I asked him to if he wanted to hop on it. Later that week we booked a studio session and went in to record it. Stacccs and I have made music in the past and he’s also a family friend so we’ll definitely be doing more songs in the future.
How do you describe your rap style?
My rap style is authentic, genuine, it can be melodic or it can be straight bars. I rap about my life and make songs based on feelings and moods connected to those moments. For example if there’s something I want to get off my chest I’ll make a song about it. My rap style encourages the audience to dissect to the lyrics in order to relate to or understand every mood and every message each song has to offer.
What is the inspiration behind “Keep Going”? What message do you hope fans
The inspiration behind “Keep Going” is exactly what it says. Despite a persons current situation or what a person may be going through at the moment, despite what anybody says or does, despite anything considered as a roadblock to where you’re trying to go. You just gotta keep going. Keep going hard, keep grinding, keep do your thing.
What was it like working with Saint to create the visuals for “Keep Going”?
Working with Saint is always a pleasure. He’s very creative, very professional, very experienced and hard working. When I came to saint with the song he got straight to work with Jesse and it was great to see how they brought our vision to fruition.
How did you manage to create the music video for “Keep Going” despite COVID
Since we knew there were restrictions we had to be creative and think of ways to work around it such as being outside for the most part and following common guidelines such as social distancing, wearing masks, sanitizing etc.
How was it filming the chase scenes? Any funny stories or incidents you encountered?
The chase scenes were a lot of fun running up and down the streets, through hallways and back alleys. I enjoyed capturing some of Toronto’s communities and working with actors who I thought did great jobs. There was an incident that happened where we forgot to pack the camera when leaving to another location so by the time we realized, we went back for it and luckily it was still there and hadn’t been stolen.