In observance of Blackout Tuesday, the social media campaign that encouraged people to halt their daily activities in an effort to bring awareness to the Black Life Matter movement, singer Rihanna and her businesses paused all operations for the day.
“We ain’t buying shit!!! and we ain’t selling shit neither!! gang gang! #BLACKOUTTUESDAY AF!!!” Rihanna wrote on her social accounts.
Rih halted sales of all three of her companies, cosmetic line Fenty Beauty, her lingerie line Savage x Fenty, and her luxury clothing brand FENTY.
Visitors to any of her brand websites were greeted with a message explaining the companies participation in the Blackout Campaign and encouraged customers to donate to three organizations: Black Lives Matter NY, Reclaim the Block, and The Bail Project.
“We are not staying silent and we are not standing by,” the statement on SavageX.com, FentyBeauty.com, and FENTY.com read on Tuesday. “The fight against racial inequality, injustice, and straight up racism doesn’t stop with financial donations and words of support. In solidarity with the Black community, our employees, our friends, our families, and our colleagues across industries we are proud to take part in #BlackoutTuesday.”
The statement continues, “This is not a day off. This is a day to reflect and find ways to make real change. This is a day to #PullUp.”
The LVMH-backed FENTY brand also announced a donation to Color of Change and Movement for Black Lives.
“We ask you to speak up, stand up, and pull up against racism and discrimination in all forms,” the company wrote on Instagram.
Rihanna and much of the rest of the world, continues to express their outrage the killing of George Floyd, who was brutally murdered on film by an officer who pressed his knee firmly against Floyd’s neck for nearly 9 minutes, resulting in his death.