Rihanna Announces Her New Skincare Line ‘Fenty Skin’

Precious Gibson
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Rihanna continues to expand her bestselling Fenty empire. The music star turned mogul is now gearing up to release her highly anticipated Fenty Skin, which will arrive on July 31st.

“Ima try my best to be humble about this but, @fentyskin is coming July 31st exclusively at FENTYSKIN.COM!!” RiRi captioned the post, which included a video of herself using one of her new skincare products.

A trademark for Fenty Skin was filed in March 2019, sending fans into a frenzy as they awaited the news of the skincare line.  The trademark included medicated and non-medicated skincare, soap, body care and personal care products, as well as kits, tools, and applicators.

She also hinted at her forthcoming Fenty expansion in British Vogue back in March, where she said,  “Skincare, it’s the truth. It either works or it doesn’t. There’s nowhere to hide.”

Fenty Beauty was launched in 2017 and brought in an impressive $100 million in sales during its first 40 days. In 2018, she premiered her lingerie line, Savage x Fenty before teaming up with LVMH last year to launch her own high end fashion brand, Fenty.

Will you be trying out Fenty Skin?

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