Last night, Spotify hosted a VIP preview in NYC of their immersive exhibit-style pop-up celebrating Black History Is Now: Phenomenal Black Music featuring special performances by singer, rapper and songwriter 6LACK and DJ Olivia Dope. The opening party was an exclusive first look at Spotify’s celebration of the songs and women that have shaped the way music is made, experienced, and replicated across the world.
The pop-up celebrates 32 phenomenal songs and women, with representation ranging across genres and generations—from Bob Marley and Mary J. Blige, to Lil Nas X andLizzo. Opening to the public for one weekend only, the exhibit features a look into the songs and artists with stories curated by music journalist Jewel Wicker, interactive elements curated by the Spotify creative team, surprise merch drops, and performances and panels. As part of the experience, Spotify partnered with Levi’s to build out a customization station. Guests can pick out patches designed by Joe Freshgoods and Jamilla Okuba and have them pressed onto Levi’s jackets. The pop-up is open to the public in NYC on Saturday, February 29th and Sunday, March 1st, and all merch is available on a first come, first served basis. Check out more details and RSVP here.
Before festivities began, Amanda Butler, Director, Head of Music Marketing at Spotify, gave a quick, heartfelt speech about Spotify’s Phenomenal Black Music celebrations. As the night continued, 6LACK opened up his intimate set with “Loaded Gun” and shared that new music is on the way. He then continued with songs “PRBLMS”, “Ex Calling”, and his hit song “Pretty Little Fears” while guests including Vanessa Hudgens, Alexandra Shipp,and Flipp Dinero sang along and danced the night away. DJ Olivia Dope kept guests dancing and the party going with a set that included hits “Poison” by Bell Biv DeVoe and “Swag Surfin” by F.L.Y. (Fast Life Yungstaz).
Spotify’s Black History is Now hub with Phenomenal Black Music curated playlists is available now.