There’s something for everyone on the newest release from New York rapper R Dollas.
“I go a little bit of everywhere with it,” he says. “I take you to the club, I take you to the streets, I get a little personal. It’s really showcasing my talent and letting people know I’m flexible, I can do this.”
The project is called All4thadolla and is R Dollas’ first release on all major platforms. The album came out in June.
“I’ve got a lot of good feedback,” he says. “They feeling the vibe. A lot of people tell me it’s like a 90’s vibe with a current vibe all in one.”
Those vibes are in part a result of Rick Hyde’s production work. R Dollas calls it a “90’s flow from that golden era” and it’s an easy sound for R Dollas to rap over. An underground hip-hop legend on the East Coast, the Utica native has made music throughout different eras and phases of hip hop music.
He first started rapping when he was eight and got serious about his craft as a teenager, battling other rappers at parties for bragging rights. Music was a way out for R Dollas, who grew up in the projects and later spent five years in prison. Now he lives in the studio.
“My mom said I used to be running around with a little Fisher-Price radio,” R Dollas says. “I just fell in love with it. All the cartoons that had songs, I used to fake remix those and put my own words to them. Once I got older and learned to recite other people’s music I learned I can put my own song together. I used to just put words together to rhyme but as I got older and started going through things and had time to sit down and read, learn new things, I incorporated all of that in my music.”
R Dollas first gained notoriety for a collaboration with Big Casanova. He’s released multiple mixtapes, albums, EPs and singles since. All4thadolla is his fourth full project in the last decade and completes the Dolla series, which included Another Day Another Dolla, My Last Dolla and A Dolla and a Dream.
The new release features tracks like “Gloves in the Summer,” “Meow,” and “All Bets Off.” Another song, called “Reasons,” gives listeners a 90’s Mary J. Blige and Method Man vibe, R Dollas says.
“Ten tracks, all of them fire from one to ten,” he says. “You ain’t going to skip no track.”
Even after making a name for himself on the East Coast, R Dollas says his career is just getting started. New management is helping him reach new heights, too.
“My management helped me change my life because I was troubled before I really sat down and focused,” he says. “I was in and out of jail. This really gave me something to focus on and gave me hope and I’m doing what I love to do at the same time.”
R Dollas, who is currently on tour, says everybody will hear something they can relate to on the new album.
“You might hear something that touches you or motivates you,” he says. “The production is great, quality is great. If you want to party I’ve got some party music for you. A little bit of everything.”
For more, follow R Dollas on Instagram @iamrdollas, on Twitter @rdollas2 and on TikTok @rdollas144. Follow Savvy Music Publishing on YouTube to watch his music videos.