Last time we spoke to you said: “Music is my meditation. I’m just in it for balance”. Did you find yourself leaning into the craft of your music more than ever throughout the pandemic?
Not really. I was seasoned in the 90’s. I would say that this is the level of mastery in the art of music for me. 2020 offered me the opportunity to re-introduce myself to my loved ones. I’m not the same artist I was in the early 2000’s when I first popped. I don’t get caught up in the kiss anymore.
Can you describe your approach to your latest single, “Remember The Time”?
My intent was to take my loved ones to a 90’s kegger. I remember house parties with bands like Poison Idea, NOFX, and Sweaty Nipples playing in the basement. Me and my friends would show up on skateboards with a green bag and a bottle. I remember waking up with my cheek on naked thighs in a bed full of people in various stages of dress then picking up the nearest bottle and turning it up.
I’m also recalling unforgettable moments with people who impacted my life.
Remember The Time is an idea that everybody can understand. We all have memories of good and not so good times. The current version speaks to the bros I came up with. On the second verse I had to call my boy out about his excessive drinking. He cried when he heard it.
The cinematography in the music video is stunning. Who came up with the overall concept? How long did it take to shoot + edit?
I always come up with amazing video concepts, then my lil bro blows them away with better ones. His name is Dustin Tolman. Dustin’s directorial approach is so respectful to the hip hop genre. He also finesses the edit. My guy never misses a chop.
Aside from my performances, my contributions are mostly in esthetics and casting. The female performers we hired are both very powerful in their lanes. Ishani Ishaya, who was wielding the inflamed weaponry is the closest thing to a real life goddess that I have ever met. She is a highly skilled performer and martial artist. J’apelle, the beauty on the back of my bike, owns a chain of drive-thru bikini coffee bars called Steamy Baristas. She also hosts a podcast called J’appelle Show.
Now that concerts are slowly coming back – What are your plans on performing live this year? Have you hit the stage yet?
I have quite a few guest appearances scheduled for the summer months. People want me to bang Remember The Time out live so I’m going to give it to them. I’m not so anxious to tour at the moment. I’m still in the yo working on my album. I would rather have a complete body of work to rock than just the one hit single even if everybody loves it.
Are there any new artists coming up now that are doing it right from your POV?
Oh hell yeah! Too many to name actually. The game is so open now that there are so many new and talented artists making a name for themselves, and I am one of them. I love it. Even the golden era critics are fucking with the new wave of music. It’s not really even rap or hip hop anymore though; it’s more like pop. We took that over now. I want to be named “The God Of Pop” or “Pop God.” As a matter of fact, fuck it, my new handle is Pop God. I’m doing it right.
Are there other releases slated for later this summer?
Remember The Time II is dropping in July. The original version is on some bromance; The remix version is about some of the women I have loved and lost. It’s all yin.
We shoot the video for my heartbreak single “Sorry Now” in July as well. That video is going to be fun. I casted Native American and Asian American female motorcyclists to do some serious riding in the Alvord Desert. The song features Mic Crenshaw, who will also be riding the salt flats with us. The video is going to be crazy but the wrap party is what I’m looking forward to. We might have to get 70’s psychedelic out of respect for the lifestyle. And yup, @sirdustydust will be directing traffic on this video, como siempre.
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