Natalie Reigns Links with OVO Affiliate TVGUCCI For Latest Collab, “Lose Your Mind”

HHW Staff
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Natalie Reign is starting her reign over the music industry with her latest release, “Lose Your Mind,” featuring TVGUCCI.

Natalie Reign is a songstress coming out of Toronto, Ontario. She is best known for her R&B and soulful sound. She’s a versatile artist who can deliver sultry and introspective R&B tracks like “Royal” or total dance hits like her latest release, “Lose Your Mind,” ft. TVGUCCI.

This single is an energetic, deep house pop-inspired song that is about freedom of expression, movement, and having fun. “Lose Your Mind” encourages you to let go of your inhibitions and feel the confidence to express yourself and move your body in whatever way feels best to you.

Natalie Reign and TVGUCCI prove to be a dynamic duo on the track — showing how an unexpected collaboration can turn into an anthem that’s a certified banger for the both of them.

“I was in complete shock and was surprised that [TVGUCCI] had enjoyed the song so much that he decided to jump on it,” Reign said in a recent interview. “In conclusion, expect the unexpected.”

When it comes to creating music, Reign says that she pulls inspiration from her life. Her latest release, “Lose Your Mind,” featuring TVGUCCI, proves to be just that, focusing on autonomy, feeling the confidence from an electrifying beat to express yourself in any way possible. She made this song with the idea of expressionism, which she uses to illustrate her need for freedom. The song then switches up as TVGUCCI hops on, shaking up the track, delivering a dope and thrilling verse, which pairs well with Natalie’s cadence and tempo. 

It’s clear that Reign uses her music as a medium to express her emotions and passions. In “Lose Your Mind,” for example, the audience can tell that she is ready to let go of all her worries and let the song take her to a euphoric world of music and self-love. She feels that music is a way of tethering people through shared experiences and why she creates art. Natalie Reign’s pursuit and passion for music come from not knowing how to express herself.

“My passion for music stems mainly from my inability to express myself through words alone,” she says. “It is the presence of music that brings out the emotion, which then allows me to write down my thoughts and feelings. The great thing about music is that there are NO rules; you are the creator and in control of what happens, and I can guarantee that there is a song out there that represents almost any mood, emotion, thought, and experience.”

Be sure to tap in with Natalie Reign via social media on Instagram  @nataliereign_ and Twitter @natolaay as she is gearing up for some more music headed your way!

In the meantime, scope out her latest single, “Lose Your Mind,” featuring TVGUCCI, below! 

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