Meet TBT Entertainment Music Group Boss, Lex The Don

HHW Staff
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HHW: First, we need you to introduce yourself to the readers who may not be familiar. Tell us a little about you.                 

Lex The Don: I’m the owner, founder and front man/artist for TBT Entertainment Music Group which I founded while serving as the #1 Hip Hop DJ at WCWP 88.1 in Long Island NY back in early 2000-2003. Though Brooklyn born and bred, I’m currently based in Greenville, South Carolina since 2012 and have been featured in numerous magazines over the years including but not limited to Stardom101 Magazine, 24Hip-Hop, Spade TV, Indie Hip Hop and Source Magazine where I was the 2015 Source Magazine Unsigned Hype “Most Viewed Artist”. I have also opened for numerous major artists such as Rick Ross, Trina, G-Unit, Remy Ma & Papoose, August Alsina, DejLoaf, Boosie Badazz, Young Dro, Waka Flaka, Benzino, Freeway, Drake, 1017 Brick Squad and more. In 2017 I was featured in the John Leguizamo major motion picture “The Sun is Also A Star ” starring “Black-ish” star Yara Shahidi. In 2018 I also branched into fashion not only releasing my X&O Apparel but also launched an online women’s fashion boutique “X&O Apparel Fashion and Accessories” based in Greenville, South Carolina. I’m  also scheduled to release a promotional single “I Want It All” feat.Boosie Badazz and another featuring Rick Ross along with several other highly anticipated singles including my 3 current 2021 releases Elevator, Envy and My Life just to name a few with several others on cue to be released late 2021.

HHW: When did you first fall in love with music, and how long have you been actively pursuing your dreams of becoming a music artist?

Lex The Don: I fell in love with music soon as I was old enough to process it as a kid. The musicianship just spoke to me. My sister is 12 years older than me so she always had some classic 80/90s music playing back when real musicians were making all the beats. The Jimmy Jam and Terry Lewis types making actual music. Plus my father (RIP) would get up playing Motown and funk on Saturdays which was an era of some cold blooded bands and composers. I would say that’s when the bug bit me. I wanted to be able to actually create music and be a part of it instead of just listening to it. I would hear music from groups like Prince and The Revolution, The Isley Brothers, Kool & the Game, Sly and the Family Stone and could pick out different instruments in the track. That made me wanna be able to play an instrument so bad. I started teaching myself how to play the keyboard, guitar and drums. I was probably about 5 or 6 when I decided then I wanted to be an artist. Started DJ’n by about the 6th or 7th grade and rapping in the cafeteria and the back of the school bus.

HHW: Are there any artists in the present day or before you that musically inspire you? If so, who and why?

Lex The Don: Prince (RIP), Jay-Z, Jada/The Lox, Kool G Rap,The Doors, Pac, Dre, Shock G, Raekwon and Ghostface Killa, Mos Def, Talib Kweli. Artist with bars and or real musician ships. I grew up in the “Golden Age” so I never really got into some of the new age rappers. Everybody trying to follow a pattern rides a wave. No originality these days. Very few lyricists or story tellers. Just a lot of repetitive themes with no twist or signature on them to make it their own. 



HHW: What motivates you in and out of the booth?

Lex The Don: Success, beating the odds. When I say success it’s not necessarily money I’m referring to. Music is one of my very first loves. I love the feeling of going on a major platform with a high rejection rate like Pandora that you can’t just buy your way on to and seeing and hearing my music there. I love making a dope track and getting genuine feedback from a listener or receiving a great review from a magazine or Hip Hop blog. That’s success when you go from being a fan listening to the radio or reading a magazine about your favorite rapper and now you are somebody’s favorite artist in a magazine. That’s my motivation in the booth. Outside the booth I would say building a legacy for my kids and grandkids to talk about and be proud of and tell their kids. One day it’s going to be so cool for my kid or their kids to be able to tell their kids that grandad was a rapper or their grandad was a rapper. 

HHW: What are three things about you that would shock the public?

Lex The Don: I’m a great cook and like to play chef at home and invent dishes. I love working in my indoor garden and I actually went back to school after my 5 years probation maxed out and majored in Architecture and Urban Design

HHW: What do you feel you contribute to the culture as an artist?

Lex The Don: I feel like I help keep the tradition of having to actually be creative and be a real lyricist. I feel like this has been one of the worst eras in rap where being able to actually rap is no longer required. Gimmicks seem to matter more than talent. Shock value has replaced lyricism. I pride myself on being an artist that stays true to himself, his music and brand. I grew up on too much Jay, Nas, AZ, Jada and Biggie to just talk/sing on auto tunes and call it rapping.  I’m too heavily influenced by generations of rappers that made you say, “YO RUN THAT BACK or HE SAID WHAT?”, You don’t get that from most mainstream artist these days. I think that’s what makes the Indie artist more important now than ever before. Somebody has got to keep it going. We have to have that balance, that variety. Those songs that make you wanna write a verse. Those songs and beats that inspired a freestyle cypher in the staircase.   

HHW: How do you balance your career with your home life? Family?

Lex The Don: Well my son is also a musician and my artist. My daughter has had a YouTube vlog since 3rd grade so really my household has never known anything other than one foot in the house and one foot in the industry. Both of my kids were raised around music and entertainment. We travel and spend time together. They are very supportive of my career and other business ventures. I also work very hard to spend a lot of quality time with them too though. It’s not always easy but in all you just have to remember at the end of the day what’s most important. The thing that stands out the most when a man dies and defines his legacy more than anything is what type of husband, father and person in general he was. No one cares how many chains he had, women or cars he had or what designer labels he wore when they sit down to write your obituary. Beloved husband, father and if you live long enough grandfather is what your tombstone will say. 

HHW: What’s next for you? What should we be on the lookout for? 

Lex The Don: Oh my next move is by far my best move. I have recently partnered with a long time friend, novelist and owner of Hood Tuff Apparel, Timothy “Lyfe” Davis, director and producer Padarrah Moss of Vizual Mekaniks and screenwriter Mark Anthony Smith to develop a new urban drama series Game of Deceit based on the 2011 novel written by Timothy Davis. We are currently finalizing the script and soon to officially begin casting. We have also started accepting submissions for the official soundtrack which I will be producing under my label TBT Entertainment Music Group. We have most of the preproduction complete and if we can maintain our current pace we should be able to begin filming very soon.

HHW: How can those looking to book you make contact?

Lex The Don: For booking I can be reached via my website www.lexthedon.com in the “Contact Us” section of the site or at  info.tbtentertainment@gmail.com.


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