Tavia Mapp-Deterville, affectionately known as Tavia MD is an author, mother, wife, entertainment publicist, business-owning creative inspired by shedding light on hidden talent.
The TaviaMD Agency is a premier voice in the public relations world, launching many creative campaigns for a diverse clientele. Founded in 2005, TaviaMD has been a consistent force in a wide variety of specialties throughout the entertainment industry. TMD is dedicated to establishing public relations campaigns that capture positive media attention for our clientele.
Some of Tavia’s most notable clients are Lightskin Keisha, Renni Rucci, Sean Garrett, Big 30, and Nomcebo. Tavia has curated stages for A3C and SXSW. Her all-female stage is headlined by Summerella, Teenear, and Ilham. Her official SXSW show takes place in March and will be headlined by Omeretta and Ty Bri.
When you began your venture as an entertainment publicist, what was your initial vision for your legacy within your industry?
Tavia: When I began, I didn’t have one. What became more clear as I maneuvered in the business was that I needed to keep my name and my integrity intact. There are many people that will bring situations to you that could place you in bad scenarios. There are many artists that are still street and don’t know how to handle business. So being honest at all times and delivering what you promise is important. Those lessons are the reason why my name is good in any room. You may not like certain things about me but I’m not a liar, a thief, or a pushover and those things mean most to me.
The Future is Female Fire Chat that you’ve created has been supported by notable women such as Paige Hurd, Beatrice Dixon, Bambi, Danielle Young, and Janae Bolden. Please tell us about some of the topics you touch on?
Tavia: Some of the topics we’ve touched on are balancing work and your personal life, are your friends and family obligated to support your business, what is sacrifice, and does being a strong woman mean being a bitch? That last one always gets a lot of feedback!
Congratulations on your first Ebook titled “Sex Isn’t The Way to Love” which has sold 500 copies since its release last year. What do you want readers to take away from it?
Tavia: So I wrote the book because I needed women to understand the importance of not only loving themselves but taking the time to figure out what they wanted before imposing demands on anyone else. Too often we pick what we see others have and claim it as what we want then get it and find out, it wasn’t for us. We need to do the work in-house and own our strengths and faults.
What can we expect from the SXSW show which takes place in March and will be headlined by Omeretta and Ty Bri? How did your official SXSW shows come about?
Tavia: You can expect the hottest females in the industry doing what they do which is wow the crowd. I can’t say enough how we need to support our female artists. My first show came about by simply applying and pitching my idea of who I thought should perform. That one acceptance cultivated a relationship that has gone on for about 8 years.
What is can we be on the lookout for from Tavia MD in the new year?
Tavia: Through partnering with another agency, I have been dabbling in film and movies. I will definitely be doing more publicity work in that space. I am very proud of my work on Summer of Soul, I Promise and The Migo’s Ice Cold. I also write for Thisis50 and it’s been demanding yet rewarding cranking out those articles, so more of that. I am open to whatever opportunities God brings my way!