For the last seven years, if you clicked on a music video and the intro was a film reel unraveling with the words “Laka Films” appearing on the screen, you knew you were about to get put on to your next favorite rapper.
Now known as No More Heroes, Azeez Alaka (Laka Films) and Brandon Holmes have teamed up to help catapult practically half of Chicago from local acts to global stars through their captivating visuals.
“The main driving force behind creating No More Heroes was wanting to make something that was bigger than ourselves and superseded our individual names,” they explained. “We wanted to create a brand that would be a relevant part of the culture and play a significant role in the future of it.”
The duo has effortlessly pivoted from run-and-gun style videos like Famous Dex’s “Hoes Mad” and “Drip From My Walk” to more high budget videos like Lil Durk’s “Weird Hoes” and Polo G’s “Effortless.” Other standout pieces of work include PNB Rock & King Von’s “Rose Gold,” and The Kid LAROI’s “MAYBE,” visual. But despite their work with some of rap’s heavyweights, their goal isn’t merely to attach themselves to the hottest rappers in the game.
“We wanted to create a brand that would be a relevant part of the culture and play a significant role in the future of it,” the duo explained.
Most recently, Laka and Holmes have directed Pooh Shiesty and Big30‘s video “Neighbors” which helped cement Pooh as one of the most exciting up-and-coming acts in hip hop. On top of that, No More Heroes has helped acts like the DCG Brothers and Pronto Spazzout gain national notoriety.
Part of Laka and Holmes rebranding as No More Heroes is their expansion from being a mere video production team to a swiss army knife of creativity.
“Currently we run our production company, YouTube channel, have a joint venture with a major [label], production deals with multiple artists, consult and most recently purchased a building in Chicago that features a recording studio, creative space, and multiple film sets,” No More Heroes stated.
Be on the lookout for No More Heroes’ collaborative project with some of the duo’s favorite acts and check out the project’s first single “4nem Grave” with the DCG Brothers and Lil Zay Osama!
Additionally, you can check out more of their work on their website https://www.nomoreheroes.co/
Check out the rest of the No More Heroes’ work here on YouTube!