Luis “FURGOD” Chavez is a creative and successful personality based in Miami. A producer, a sound engineer, a songwriter, and a rapper, FURGOD writes music heavily influenced by his environment. Having already established himself as a high-end designer for fur coats and leather jackets with his brand of the same name, FURGOD’s fashion and music career has been filled with passion, positivity, and versatility. These attributes allow him to offer a fresh perspective to the music industry by expressing his crazy and glamorous lifestyle through his music. Additionally, he is a thriving entrepreneur with his own line of energy drinks and his own lifestyle cryptocurrency that will be released soon.
HHW: First, we need you to introduce yourself to the readers who may not be familiar. Tell us a little about you.
FURGOD: I’m from San Francisco, California and I’m first-generation. My mother is from Peru, my father is from El Salvador. I grew up in the East Bay. At a young age, I worked and got lucky with having a good career as far as music goes. Things started developing with ideas of what I really wanted with my fashion line and music. It all ties together, but it slowly developed into that as I worked with more artists. It gave me a lot of encouragement when I saw it all happening. Anytime I put my mind to something, I make it happen. Now I have my cannabis line and my cryptocurrency coming out. I was able to leave the corporate world of what I was doing before, and do what I actually really love to do.
HHW: When did you first fall in love with music, and how long have you been actively pursuing your dreams of becoming a music artist?
FURGOD: I remember falling in love with music because my father was really good at picking great songs. When I was a kid, my parents were a part of a low rider club, and they would play all these old-school jams. My favorite memory as a kid and I’m pretty sure I was 5 years old at the time, was the first song he played. I remember telling him to play a song called “Wild Wild West” and it was an old rap tune. As I got older, I remember I loved playing Billy Idol, and that was more rock and roll. My aunt used to bring me the cassette tapes for Pet Shop Boys and she introduced me to N.W.A. when I was a kid. This is how I fell in love with music and all genres – rap, rock and roll, 80’s punk rock. I remember when KISS came through, my uncle was a big fan and he introduced me to that too.
HHW: What differentiates you from other artists?
FURGOD: Whatever I say in my music, I really do live it. That’s what a lot of people who follow me understand – when I’m writing these songs, they know that I do these things. It’s great. I also speak Spanish and lately, I’ve recorded a couple of songs in Spanish. I incorporate a lot of different things. My voice is different and everything I do is very unique, including the videos that I film. I try to keep it as organic as possible and show the really fun side of things that I do through my creativity. I love putting words together or telling a story.
HHW: Are there any artists in the present day or before you that musically inspire you? If so, who and why?
FURGOD: What inspired me were the songs growing up. I even wrote a rock and roll song, and rock and roll were huge in the late 80s when I was growing up. I still have that influence in me. I love Green Day, Slipknot, System of a Down. Additionally, I enjoyed heavy metal and punk rock growing up. Music to me is everything. It’s a feeling, whatever you’re going through or how you feel in the mood or moment. I also love country music, because it’s good for the soul! And a lot of people don’t understand that and see me as just a rapper.
All these influences of different genres helped create me and mold me to be more creative in my music. If people are more open to other genres, they will get more ideas and get more creative and start realizing the ability to take certain things and influences within you and what you can create from that.
HHW: What motivates you in and out of the booth?
FURGOD: It’s the creative process. I not only love watching me lay down the vocals but also watching the engineer add his own magic touches to it. I’m hyping him up, and he’s feeling hyped up, and we just feed off of each other’s energy. I work with certain people who can feed that energy and have fun. That’s what it’s about. It’s not a business. It’s motivational and fun to create something and listen to it over and over again, to feel it and go through the motions of creating an art piece around it and then creating a video for it. I love enjoying the hard work.
HHW: What are three things about you that would shock the public?
FURGOD: I think that it shocks people that I love and enjoy all genres of music – country, rock, punk rock, EDM.
I’m also blind in my right eye. I can’t see anything.
The third thing that shocks people is that I won two gold medals at the Junior Olympics in karate. I did karate for 15 years and competed in tournaments.
HHW: What do you feel you contribute to the culture as an artist?
FURGOD: All I’m contributing to the culture is myself. I’m not here to follow in anyone’s footsteps. I might get influenced, but I’m here to create what I love to create. Whether it be rock or country. Music is culture. It’s always going to be a part of our lives. Hip-hop was literally founded by taking different influences from old school funk to oldies and other genres of things. I love that I am able to be a part of that community and to see how it develops and how it grows.
HHW: How do you balance your career with your home life? Family?
FURGOD: The beautiful thing is that I can focus a lot on my business. Family is always going to be there, and I always say that family is always there when you need them. But, at the end of the day, you have to take care of yourself. I focus a lot on my career and my businesses.
HHW: What’s next for you? What should we be on the lookout for?
FURGOD: Right now, I’m creating songs for my next album, which is going to be self-titled. I’m already 8 songs in, and I’ll probably drop it this year. I’m also writing a rock and roll song. It’s my sophomore album, and I really feel that I’ve grown a lot from the first and have become more confident. I’ve definitely tried different things and got a lot of input from other places and people.
HHW: How can those looking to book you make contact?