Meet Lamar Berko, the Creative Designer Taking Over the Jewellery World

HHW Staff 1
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Lamar

A career in jewelry design is one of the most satisfying jobs for creatives. A profession in jewelry perfectly suits talented designers and creative interests in crafts. A career as a jewelry designer is a beautiful technique to develop your imagination and explore your understanding of design via your skill. However, if you work in a retail jewelry store or manage your jewelry boutique, you must also be a superb marketer in making and selling jewelry. You must also possess great interpersonal skills and the ability to listen intently to fully comprehend your clients and, most importantly, develop the skills necessary to assist your customers and become tangible jewelry pieces that suit their needs as a salesperson.

Lamar Berko is one of the UK’s most highly skilled and experienced jewelers. Dubbed the number one celebrity jeweller, Lamar is the founder and owner of LB Jewellers, the go-to store for all your custom-made pieces. The innate creative is taking over the jewellery industry with his unique and stunning pieces that celebrities can’t get enough of. Thanks to Lamar’s creativity, these authentic pieces will make you stand out from the crowds.

In addition to his creative mindset, Lamar takes pride in his profound understanding of the jewelry market. This allows him to practically segment his client base while highlighting his pieces and the ideal value proposition that befits the client’s needs. Also, his unparalleled work ethic and warm personality make him easy to work with. Many of his clients describe him as a client-focused designer with an eye for every inch of detail. 

Since making his debut in 2013, Lamar has worked with some of the top personalities in society, from sports icons and artists to entertainers. Some of the big names he has worked with include the sensational artist Wizkid, Beenie Man, Burna Boy, Digga D, Andy Cole, David Beckham, Joey Essex, Michael Dappah, Danny Rose, and Callum Hudson Odoi, among many others. Of course, this includes hundreds of other jewellery enthusiasts who flock to the LB Jewellers store.

Breaking through an industry with high entry barriers and establishing a notable brand is never easy. It can be a demanding and challenging path to follow, and you need to be passionate, disciplined, and hardworking to realize your dreams. Lamar recalls his early days when he had to constantly learn the Jewellery industry dynamics to overcome every hurdle that came his way. “I overcame these challenges by being consistent and making quality and exposure my focal point,” Lamar explains.

Today, Lamar is not only the go-to designer but also the owner of LB Jewellers, a notable brand that summons over 500,000 views a day on social media. He encourages aspiring jewellers to continually work hard on their dreams and never give up on them. Instead, endeavor to enhance your skills and industry understanding by thoroughly researching your field and capitalizing on opportunities, big or small. Failures are not falling; it’s refusing to get up.

Moving forward, Lamar envisions himself expanding his brand and serving other notable personalities. The born philanthropist also aspires to mentor other young jewelers helping them find their way to success in the industry.

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