Music Producer and musician Weku Did That has drawn major attention with the mystique behind his brand. As someone that has built his brand behind the concealment of his identity, he has done pretty well. Currently residing between Atlanta Georgia, and Los Angeles, California Weku Did That has more than 10 years of experience as a music producer, and so getting his insight on the difference between a beatmaker and a producer seems valid. The masked musician has credits with B.E.T., Sprite, Red Bull, multi-platinum selling songwriter Mickey Shiloh and more and so I also wanted to know what he felt gave him the confidence to approach some of these big names with his work to secure those big deals. The Nigerian born producer shares his thoughts with us below.
What would you consider yourself? A beatmaker or a producer?
I consider myself a musician first, and a producer second simply because I don’t necessarily put music together by using loops. Loops have really changed the way music is made, and it’s not necessarily a bad thing, but it does make anyone who puts loops together feel like they are the world’s greatest producer, and that is simply not the case. You can be a phenomenal beatmaker, but that’s the title you should own and be proud of that because no title is less than the other, however producers and musicians do not like being called beatmakers, and neither do beatmakers, it has such a negative stigma towards it, like a beat maker is less talented or something however that is not my take.
Can you explain more on what a musician is, versus a producer, and a beatmaker?
Yes. A musician by the general consensus is someone who plays an instrument. A producer is someone that can take all of those instruments and pocket them in a mix whether the guitar needs to be panned to the left and the pianos to the right or whether something needs to be turned down or up volume wise. A producer knows where best to place instruments and sounds sonically, and so you can very well have a producer who is not a musician. A beatmaker normally takes the loops played by musicians and puts them together to make a beat that normally has to be built upon because the actual record has not been produced. It may be missing something or have to much of something or it may be just not properly mixed but a beatmaker will generally give you good idea of the potential of the track.
What Instruments do you play?
My instruments are electric or acoustic guitar and piano. I love picking up the guitar and building upon piano chords that I’ve laid down, however I do not consider myself a live instrumentalist, meaning it’s not my most favorite thing to do, if I have to play with a band, however I will do it for the right occasion. Every instrument that you here in my instrumentals, I played myself, and sometimes I make the sounds with my mouth if I can’t find the right instrument in the computer. I just obey the vibe.
Any advice for upcoming producers or beatmakers?
Be confident in what your sound is. Sometimes your sound is ahead of the bell curve and you can’t let that frighten you. People will catch up, just remain consistent. Learn music theory and learn chord progression, it will help you easily navigate through the expressions that you are trying to get out in a studio session. It will also help you when you are live in the studio with artist and they want you to come up with something from scratch. That’s my favorite part is coming up with something from scratch, the artist always gets what they like.
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