If you do the crime, be prepared to do the time, but whatever you do, don’t snitch.
That’s Atlanta Rapper Lord Divine’s message as he lays down the law of the street in his new single “Watcha Gon Do,” which sports an aggressive beat and the energy born of time on the streets of Bronx River Projects and doing time in prison in Ohio.
“The story in that song, I go in the studio and my producer Deraj gives me this beat, he said it was for an A-list artist, but he didn’t want it,” Lord Divine said. “He put the beat on and I’m like, this beat is crazy, as soon as I heard it I threw the headphones on and I go into this rhythm. The first indication that came to my head was ‘watcha niggaz gon do, watcha niggaz gon do.’
“I kept on saying that for about five minutes and Deraj was like, yeah, sick, keep going. I’m thinking I’ve been through a lot in my life and I really don’t lie in my music. It’s about dudes snitching, snitching ain’t what you supposed to do. If you’re running around and you’re having fun and you’re buying cars and getting with the fly women and popping bottles and buying Gucci belts and you buying all that fly shit — but when you get caught, when you get caught, don’t get to telling. You did the crime, do the time. I feel like a lot of rappers ain’t touching on that or ain’t touched on it the way I touched on it.”
Lord Divine said he’s loved Hiphop since he was a kid on the streets of the Bronx, but didn’t really get into it until he was serving time in prison in Ohio on a drug charge.
There he became known as a quality pen man, writing letters for other inmates to help them with situations at home.
“While I was doing that time, I got really in tune with myself and I realized I’ve got a strong pen for poetry and writing letters,” Lord Divine said. “In the course of me doing that time I became the letter man for some guys who couldn’t read or write. Guys would come to me and they’d be like, hey, I’m having a problem with my girl, she isn’t answering the phone, she isn’t coming to see me. They’d give me a whole resume and I’d sit down and pen a letter to her. Next thing you know, she’s accepting his phone calls, he’s getting visits, getting clothes boxes, food boxes, he’s back in the game. My pen hand was really good.”
Later he found the prison’s music program where he began to hone his craft. One of his homies showed him how to count the bars.
“I didn’t know how to count the bars, I was just doing poetry,” Lord Divine said. “Once I learned how to count the bars and learned how many syllables are in a loop and everything like that, I was like, ok. I had to take some that’s out and some is’es and some the’s in order for it to go in the loop. Once I learned that, it was over.”
Lord Divine said he’s a story teller with his music. He said he’s gotten to the point where he doesn’t have to be in a studio to hear a beat.
He said one of his biggest influences was Brooklyn rapper Biggie Smalls.
“While I was doing time, he kept me in tune with New York while I was away,” Lord Divine said. “When they killed him in 1997, I was devastated. I didn’t even know how I was going to finish the rest of my time, it was that devastating.”
The music has been part of what’s kept Lord Divine out of prison for the past 15 years.
“It changed my life, it was time to do something different,” Lord Divine said. “Once I discovered I had this gift, it isn’t just the music, I have a gift with people period. I’m a people person, people listen to me and people like to follow behind me, so I feel like I’m a role model, kinda sorta. I
don’t tell people what they want to hear, I tell them what they need to hear. That’s the difference. I’m like a street prophet.”
To listen to Lord Divine’s music, or to follow him on social media, please visit the following links:
All social media: @lorddivine100