Lauren London Pays Homage To Nipsey Hussle in Touching Puma Campaign

Precious Gibson
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Lauren London released her tear-jerking commercial for her Forever Stronger campaign with Puma, which pays homage to Nipsey Hussle. 
London is seen in various shots throughout L.A., driving by different memorials in the city dedicated to Hussle. She sports PUMA athletic wear, as her voice is heard reciting a poem written by Hussle’s sister, Samantha Smith, paying tribute to her late boyfriend who was shot and murdered outside of his Marathon Clothing Store in March. The two had been together for over six years and shared a son, 3-year-old Kross Asghedom.

The Marathon Clothing had partnered with PUMA before Hussle’s untimely death earlier this year. That collaboration, PUMA x TMC collection, launched on September 5th, six months after his death, and ultimately sold out within one day on Puma’s website. 

Take a look at London’s touching tribute below.

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