Kryptic Reign Music is an independent record label company founded by Juan Carlos Fajardo Jr, Xpression (Latino music artist and songwriter) from Indio, Ca. The label’s headquarters is located in Palm Desert, California home of the Coachella Valley Music Festival. Kryptic Reign music offers artist management, public relations, quality studio recordings, artist development, and aims to help independent artists looking to expand their brand. CEO and Founder Xpression has used his knowledge and personal background in the music industry to incorporate new creative ideas for his new label. Known initially as Kryptic Xpressions, established in August 2010, the company takes on a new name, “Kryptic Reign Music,” after becoming an LLC and officially certified as a record label.
Over the years, Kryptic has had numerous records, including “Indio” Single by multi-talented actor and music artist Peter Dante from the Adam Sandler movies. 48 Laws by Xpression featuring Layzie Bone from the iconic rap group Bone Thugs-N-Harmony & TMF Precha aka Tony M Fountain founder of Now Entertainment produced by Enrique Maldonado Jr (Bebo Beats)in-house producer for Kryptic Reign Music and Grammy and Oscar-nominated producer Ronnie King. In November of 2021, The Write Path Album by Xpression, released under Kryptic Reign Music, charted number #20 on the Itunes rap album charts nationwide. The Write Path album 2 is currently in the works, says Xpression, and is said to feature many big names in hip-hop.
Bebo Beats, Head Producer and audio engineer at Kryptic Reign Music, has been grinding with the label since 2010. He has worked with some heavy hitters such as Bizzy Bone from Bone Thugs-N-Harmony, Bizarre from D12 (Eminem’s old rap group), Peysoh from Huntington Park, Kxng Crooked aka Crooked I from Slaughterhouse, Cyhi The Prynce from Kanye West’s label (Good Music), and more. The kryptic Reign Music label is rising and is taking the 760 Coachella Valley by storm.
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