Kendrick Lamar has launched his own creative company called pgLang. Separating itself from a record label, the company describes itself as “something new.”
Kendrick partnered with frequent collaborator Dave Free on the project which is described as an “at service company” in the press release.
“pgLang is at service to creators and projects that selflessly speak with, and for, the shared experiences that connect us all.”
Dave Free said in his statement, “In this overstimulated time, we are focused on cultivating raw expression from grassroots partnerships.”
19-year-old rapper, songwriter, and producer Baby Keem, who starred in the “visual statement” along with Jorja Smith, Kendrick Lamar, and Yara Shahidi, is one of the first artists to partner with the company. The video is directed by Dave Free and includes music written by Florence Welch and Kamasi Washington.
Take a peak below at the visual, which is a first look at the type of content that pgLang is going to deliver.