Jocelyn DoCouto Hair Stylist and Entrepreneur

HHW Staff
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Jocelyn DoCouto was born in Providence, RI and raised in Pawtucket, RI. She comes from immigrant parents which makes her first generation Cape Verdean and Senegalese. As the oldest of both parents, Jocelyn always felt pressured to set the bar high and become successful. Throughout her young academic years, Jocelyn always excelled; remaining with high honors and a high GPA, she graduated high school with a full semester of college completed landing herself an academic scholarship to Boston University. Although she dropped out of college, Jocelyn always knew she was destined for nothing short of greatness.

‍Her road to success hasn’t been the easiest. With being told she was expecting her first child at 19, Jocelyn became a mother at 20. Knowing that the chances of becoming a single mother is possible considering the circumstances of her relationship with her child’s father began to go downhill, Jocelyn quickly began trying to alternative ways to provide for herself as well as her daughter. Jocelyn started with retail jobs but later she began career searching through corporate America. In the mist of that journey, Jocelyn later became pregnant again and had her son at age 23. Now standing as a single mother of two, Jocelyn knew she needed to lead a different path and strategize a plan to gain financial freedom. 

‍Jocelyn decided to reduce her hours, going from full-time to part-time, allowing her to work on her craft of doing hair. Jocelyn has always naturally had creativity and the love of arts as a child. She learned how to braid at the early age of 11 and always practiced freestyle designs to show her creativity through braids. Jocelyn began working in barbershops at the age 13 but did not think she would ever do hair full-time and make a career out of it. 

In 2014, Jocelyn realized that natural hair care started to become very popular and more people were finally putting the toxic relaxers down. At that moment, Jocelyn had an epiphany and in that very moment she realized it was the perfect time for her to tap into her natural talents and grow her craft for natural hair care by becoming a natural hair stylist. Going into 2015, Jocelyn began looking into what were required in order to open a natural hair braiding shop.

‍While doing research, she realized there was an issue in Rhode Island and decided to take action to help bring attention to get braiding deregulated in the state of Rhode Island. 

After 4 long years of fighting, the bill was passed and the deregulation of braiding became a reality in Rhode Island’s state law. Having this bill being passed, no one who desired to have a braiding shop that focused on natural hair care and protective styling would need to obtain a cosmetology license. 

While tackling that challenge, Jocelyn diligently worked on establishing and growing her natural hair care and protective styling business. She went from Jae’s Protective Styling, to The Salon JPS, and to where it stands today as JaeSlayed Studio.She is currently located on 440 Central Avenue, Pawtucket, Rhode Island 02861. 

At this beautiful and uniquely designed private salon studio, Jocelyn collaborates with her business partner and master makeup artist Margarita Luna who is known for her business Beat by Maggz as well as Glamour Vault. Jocelyn became very popular locally for her great styling skills as well as becoming the personal hair stylist for many NFL greats such as Patrick Chung, Stephon Gilmore, Dont’a Hightower, Adam Butler, Kenyon Barner, J Jones, Brandon King, and N’Keal Harry. She’s also had the pleasure to work with Antonio Brown, Michael Bennett, and other amazing people in the music industry and athletic association. 

While constantly looking to grow her craft and acquire new skills, Jocelyn has also taken classes with LaceAssassin, Alonzo Arnold, Justin Kace, and Natita. Jocelyn now stands as a multifaceted stylist specializing in braids, locs, wigs, weaves, etc. She also has her haircare product line called JaeSlayed Products which is formulated and designed to specifically cater to men, women, and children with natural hair. 

Products can be found for sale on www.JaeSlayed.net

Outside of her great hair artistry, Jocelyn is always keeping busy and finding ways to connect with people to establish great conversations and open dialogues regarding serious issues and real life experiences. She is working on creating a safe space/platform for black women, especially single mothers. Be sure to stay connected with her and be on the lookout for

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