“Got to keep my head up, Got to keep my bread up, they don’t respect that grind they want to see me in the fed truck…..” It’s taken the Virginia MC J.R.Clark longer than most rappers to capture his moment, but the seasoned indie veteran has been on the underground hip-hop circuit for almost a decade crafting his sound, imagery, and business acumen. The Virginia Beach rapper releases his third video “Elevation Speech“, which is riddled with lyrics that point to elevating creatively, giving listeners a new sonic feel, and finding motivation in all facets of life. His wordplay flashes back to when close friends showed their true colors by failing to pay back borrowed money; from this dilemma, the rapper saw it as an opportunity to change his atmosphere as he was elevating with the music and reaching a different financial tier.
“Elevation Speech” is the pivot point to establishing legitimacy for the album “The Motivational Type”, which illustrates how the rapper J.R.Clark turned his independent record label Vintage Sound Entertainment into a lucrative business by employing a team of journalists, photographers, videographers, and producers to help listeners better comprehend and connect with the artist masterful body of work. In this song, J.R.Clark is capable and self-aware of himself as a Hip-Hop artist and entrepreneur by highlighting what it takes to stand out as an independent entity. There’s no event song or concealed messages to put a finer point on J.R.Clark progress since his last album When Muzik Was Good; all we get is the forward movement, theme music to hustle and motivate and elevate. The biggest takeaway from the Virginia rapper’s music is how he makes his luxury lifestyle flow feel traceable and attainable.