Fans at the Day N Vegas festival were in for a treat last night, as headliner J.Cole hinted at the release of his upcoming album, The Fall Off, in a campaign-like ad. During his set, Cole played a short clip to the crowd, as if he were running for president in 2020.
“A man whose humility knows no bounds, a man whose pen is so potent, each word of his verses reportedly cost $2,000. We need someone with big ideas and bold solutions. An expert in diplomacy. A candidate that can heal the inter-generational war” says the narrator as audio is played over clips of J.Cole throughout his career. The video ends with an interesting catchphrase – “There’s only one answer, one true unifier to our country. Make your votes heard and vote for The Fall Off in 2020.”
The Fall Off will be the sixth album for the Dreamville rapper, and the follow-up to last year’s KOD.