It’s a Wrap! Magic Johnson and Dwight Howard Hosted OxeFit’s 3-Part Launch at the Sold Out LA Lakers vs. Phoenix Suns Game.

HHW Staff
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OxeFit CEO Rab Shanableh and host Magic Johnson joined forces for the exclusive Los Angeles launch of OxeFit’s XP1 and XS1 smart gyms, the most cutting-edge strength training platforms available today with technology outpacing its competitors. Produced by ONE Entertainment’s Brent Johnson and Fat Cats Live! ‘s Andre Cleveland, this event spearheaded excitement for what’s to come in 2022. 

Festivities tipped off at the Crypto.com Arena in tandem with the sold-out LA Lakers vs. Phoenix Suns game in Los Angeles. Top fitness influencers @RosaAcosta, @dylan.gonzalez, @ashtonhallofficial, @adotty10, and more demonstrated Oxefit’s XP1 and XS1 to V.I.P. guests. Celebrities such as former NBA players Lamar Odom and Baron Davis, CMA’s “new artist of the year” winner Jimmie Allen, hip-hop artist/host Sibley Scoles, comedian Craig Robinson, and rapper R.M.R. came out to support the launch. Game suite entertainment featured a “silent disco” with sounds by Black-ish’s DJ Deon Cole. 

Sports & entertainment veteran and ONE Entertainment’s CEO, Brent Johnson, partnered with the OxeFit brand to enlist the celebrity community as a part of the OxeFit revolution, Oxelife. “The community aspect of OxeFit and OxeLife is what I find most appealing. Not only are these the most advanced machines on the market with A.I. and integrated robotics, but it is the best community-based interface on a machine with more options than its competitors. I rarely use game-changer, but the XP1 and XS1 are just that,” said Johnson.
A post-game “Ugly X-Mas Sweater” after-party with NBA Lakers host Dwight Howard and friends lit up SoHo Warehouse until wee hours in the morning, along with mixmasters DJ Cassidy, DJ Millie, DJ Drama, and Playmate DJ Kayla Collins.

“We are poised to show the world the next evolution in fitness with the launch of the XP1, the professional level rehab and physical therapy equipment, and the XS1’s personal technology,” stated OxeFit CEO, Rob Shanableh. “We strive to create strength training experiences that are accessible to everyone, from beginners to professional athletes, by bringing physical and mental well-being into everyday life.”OxeFit and its charity partner, The Y.E.S. Society chose Shields For Families (501c3) to serve as the beneficiary for its back-to-back events. Their mission is to develop, deliver and evaluate culturally sensitive, comprehensive service models to empower and advocate for high-risk families in South Los Angeles. Sponsors included Tote and Carry, Balance 7, and Aquahydrate.

Balance7, a high alkaline pH boosting supplement that rapidly strengthens the immune system, was one of the sponsors of the pregame mixer.

For more information, visit http://www.oxefit.com. Get Social w/ OxeFit via Facebook: @OxeFit and Instagram @OxeFitInc.

Lamar Odom & Dwight Howard @ OxeFit’s Holiday Party 2021 — Soho Warehouse DTLA

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Magic Johnson, Oxefit CEO Rab Shanableh &CMA New Artist of the Year Jimmie Allen @ OxeFit’s XP1 & XS1 Launch Los Angeles, CA
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