If 2021 was Any Indication, Fast-Rising DJ and Music Producer DJ Tweak has an Extremely Bright Career Ahead

HHW Staff
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DJ Tweak

With over 250 shows performed in 2021, he has emerged as one of the more recognizable names in the DJ Scene. His versatile and creative multi-genre blends are making a major buzz across the country.  The Hip House king is making waves while making a name for himself quickly in the music industry.

After launching his career, Tweak broke through in 2021 after making a return to the scene.

The talented American DJ & Producer already has a number of top-notch releases under her belt, as his music has been released through his own label UNDRGROUND Records. Tweak has also performed at a number of high-profile clubs across the country and he’s been signed to a number of residencies at clubs and venues in various states.

Hip Hop Weekly caught up with Tweak to talk about his rise and how he’s navigating life as a touring DJ.

HHW: DJ Tweak, thank you for joining us today to discuss your massive success as a Touring DJ So far.

Tweak:  Thank you for having me, it’s honestly an honor to be here talking with you guys today.

HHW: What is your process to get ready and prepare before your performances?

Tweak: I have my own unique process that helps me mentally and physically prepare for my shows.  I like to visualize the crowd in the venue before we even open during sound check and plan an intro that will excite them before I even start mixing.  I usually make my own intro edits for my shows that are fun and exciting utilizing different sounds and samples that gets the vibe set and gets people excited for me to start performing.  I always make time to do a full sound check to make sure everything is 100% up to par with what I expect and to make sure that setup is correct at each and every venue.  I like to also plan an outfit for every event as I am big on marketing and building your brand.  This helps my photo and video team prepare the settings necessary to capture amazing content at each show for us to use to recap and promote.

HHW: How long do you need to prepare for a show and what is your process?

Tweak: It honestly depends on the show and the venue.  In certain cities, I play a full on hiphop set while in other cities I am either playing house or open format.  So depending on the venue, I usually have an idea of the different music I want to play for the crowd.  I create my own custom edits and remixes so that I can create surprise moments for the crowd to give them a unique experience at every show.  I want to make them scream every time they hear the next track mixing in and capture their excitement.  So I usually spend an hour or so going through my crates to put together songs that I want to drop every single show.

HHW: Describe how you felt the first time you ever performed a show.

Tweak: My first show was in Pittsburgh when I was only 16 years old and I will never forget the feeling I had knowing that I was going to perform at a sold out club for over 1500 people.  I had a pit in my stomach as you would expect.  I will never forget that day.  The minute I got on stage and started mixing and seeing the crowd react with excitement and screams instantly got me hooked.  I knew that exact day, that this is exactly what my passion is and what I wanted to do forever.

HHW: Who were some artists you shared the stage with and describe how that felt?

Tweak: Oh wow, great question.  I have been fortunate to share the stage at venues, clubs, and shows with many artists and celebrities over the years including Lil Jon, Fatman Scoop, Jack Harlow, Ja Rule, 50 Cent, Nelly, Busta Rhymes, Nicky Minaj, Drake, YMCMB, Jaquees, Tay Money, Soulja Boy, Jadakiss, Snoop Dogg, Shaq, Future, French Montana, The Weeknd, Britney Spears, Pauly D, Nora En Pure, EDX, Darude, Fedd the God, Steve Aoki, Cardi B, Ice Cube, Hardwell, LMFAO, Ludacris, Yo Gotti, Designer, Fat Joe, Remi Ma, Pitbul, Neyo, Afrojack, Steve Angello, Kevin Gates, K Camp and many more.  The experience is honestly unmatched knowing that these are the artists you remix, and look up to.  I have gotten lucky being in the best scene in the most exciting industry on earth and making connections with artists and promoters across a multi-genre platform that has helped me catapult my career to where it is today.  I don’t think I can even put together the words to describe the feeling you get knowing that you opened up or performed on the same stage as these amazing people that have fan bases in every country on earth.  It’s truly surreal.

HHW: When you’re not DJing, what do you do day to day?

Tweak: I work.  A lot.  Most of my fans don’t know, but I am a founder and CEO of a Tech Company called Dealer Venom.  We build digital software for car dealerships across the United States and Canada.  I founded the company back in 2015 which forced me to temporarily retire from DJing so that I can focus on the growth of the company as it was growing faster than expected.  So I spent that time building a name in the industry for the company until I got it to a place where I was able to enjoy my passion as an artist without it affecting the company’s growth.  I honestly love marketing and tech and I really do enjoy having the ability to do everything I love in life whether it is Technology, Marketing, or Music.  The marketing and tech skills I developed while growing my company allowed me to understand that DJing needs to be treated like a business where you must build a brand to become recognizable.  I used that knowledge when I re-entered the scene in early 2021 to build and grow my Tweak brand which played a major role in success.  DJs need hardness marketing tools to grow themselves and their career and need to treat it as a business in order to be successful.

HHW: Your career restarted in the middle of the pandemic. Was it an advantage or disadvantage?

Tweak: I would say it had both it’s advantages and disadvantages.  For example, live shows were minimal due to nationwide closures.  So that alone was a major disadvantage.  But the downtime allowed me to focus on my production which is a major part of my success.  One of the most unique things about me is that I make all of my own edits for my sets.  Whether it is remixes, bootlegs, mashups, wordplays, transitions, or segues, I create my own to give my fans a unique experience that they can’t get listening to any other DJ.  The shut down gave me lots of free time which was a major advantage for me to sit in the studio and produce custom edits.  This allowed me to prepare for my return and have the right tools to make my shows unique and insane.

HHW: Your career restarted in the middle of the pandemic. Was it an advantage or disadvantage ?

Tweak: I would say it had both it’s advantages and disadvantages.  For example, live shows were minimal due to nationwide closures.  So that alone was a major disadvantage.  But the downtime allowed me to focus on my production which is a major part of my success.  One of the most unique things about me is that I make all of my own edits for my sets.  Whether it is remixes, bootlegs, mashups, wordplays, transitions, or segues, I create my own to give my fans a unique experience that they can’t get listening to any other DJ.  The shut down gave me lots of free time which was a major advantage for me to sit in the studio and produce custom edits.  This allowed me to prepare for my return and have the right tools to make my shows unique and insane.

HHW:  We discussed the DJ side of Tweak but not the Producer.  Tell us more about that.

Tweak: Production comes easy to me as I have been producing and dabbling in music since I was 12 years old.  Ironically, that’s where the name Tweak came from.  I used to constantly remix my music that my friends started calling me Tweak because I never played originals.  I have a passion for creativity and creating different remixes that I know no one else will have.  It’s like a niche.  

HHW:  What software do you use to remix in your studio and what inspired you to begin production?

Tweak:  When I was young, I wanted to learn the art of production and I always knew music as I learned to play the piano at a young age.  I never focussed too much on producing originals until recently.  Prior to that, I used to create remixes and sell them on a DJ record pool called Crack4DJs at the time.  Crack4DJs was one of the larger remix record pools for DJs and producers and it was a product of the Crooklyn Clan.  After approving some remixes and being approved to be a featured artist there, I wanted to grow and work my way up to the Crooklyn Clan.  The way you got to that record pool at the time was being the Top Rated based off of sales for 3 consecutive months at Crack4DJs.  I will never forget, there was a producer by the name of Danny Diggz who was always one of the top movers on Crooklyn Clan that I looked up to.  Danny Diggz to date probably holds the record for having the most top-rated remixes ever made and I could bet that almost every DJ on earth has played many of his remixes to date.  Danny Diggz is now a close personal friend of mine who inspired me to constantly learn new tricks and creative ways of Tweaking songs and making edits that were just hits amongst the club goers.  That humble man played a major role in inspiring me to make my own edits and be unique.  Till this day, when I am touring or busy, I reach out to Danny Diggz to assist me in making my ideas come to life which is amazing.  That man has single handedly played a major role in me being who I am today.  I use Ableton 11 Suite today to produce both my originals and my remixes for my shows.  It’s one of the easier DAWs to use in production and it allows me to do everything I ever imagined.

HHW:  You have produced and released a few originals this year, tell us about them.

Tweak:  I produced a number of house originals this year.  I love house music just as much as I love hip hop.  But I wanted to produce House originals to grow my fan base and I feel like that’s where my passion is in production.  In 2021 I released Partner In Crime, Bring the Party, and Shout.  In 2022, I have already released Revive and I have another single named Serenity releasing on January 21, 2022.  My goal for 2022 is to release a full Hip House album with collaborations with many Hip Hop artists.

HHW:  What is the album called?  And when do you expect it to be released?

Tweak:  The album is called “The Label” and it’s target release is sometime at the end of Summer / early Fall.  The album will be unique as I will be featuring Hip Hop artists on House beats to create a multi-genre album that is full of unique blends to capture a major fan base of the two largest and most popular genres on earth.  Be on the lookout for the album as it will truly be a creative piece of art.

HHW:  To close out the interview, tell us where you are touring or playing in 2022.

Tweak: 2022 is going to be an amazing year and I am really looking forward to it.  I currently hold multiple residencies in Pittsburgh, Cleveland, and WVU.  But I already have dates on the calendar for many cities including Pittsburgh, Cleveland, Philadelphia, NYC, Miami, Orlando, Tampa, Scottsdale, Los Angeles, Chicago, Las Vegas and Houston.  I look forward to also growing the list as the year continues to develop.  I hope to play many new venues and shows across the USA, Canada, and Mexico.  I may have a few things working to play a few venues in Europe and the Middle East as well.  Fingers Crossed.

HHW: DJ Tweak, thank you so much for taking the time to sit with us, and we wish you the best of luck in your career.

Tweak:  It’s been an absolute pleasure being here and I appreciate you guys thinking of me and allowing me to tell my story.

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