With just one week before the release of his hotly anticipated new album, USEE4YOURSELF, Maryland rap auteur IDK teams with Young Thug on the brash new single “PradadaBang.” The fresh track is the latest taste of what IDK’s cooking up, and if it’s any indication he’s about to serve a five course gourmet meal.
Over kaleidoscopic trap synths, IDK offers ostentatious flexes lyrically while including some anti-clout-chasing philosophies. “PradadaBang” is aimed squarely at materialistic baddies: “How you want Birkins and shit, when you ain’t even got a house,” he raps. “We get in one argument you gon’ live in that purse when I’m kicking you out.” Thugger fires off a verse that revels in rapper luxury. In addition to his “hella diamonds, hella watches, hella rings, and chains,” he also drops that he’s indulged in a $500,000 car that he hasn’t even taken out of the garage. It’s colorful and electric, a perfect match for IDK’s gleeful bars.
“PradadaBang” follows a recent string of stirring, forward-thinking tracks for IDK. In April, he put out the electric “Shoot My Shot” with Offset and, before that, the serrated banger “Just Like Martin.” Earlier this month he shared another track from USEE4YOURSELF, “Peloton,” which found him exploring the intricacies of romance over a buoyant, nostalgic beat. Of late, he’s also shared orchestral bop “2 Cents” and a smooth cover of Pharrell’s “Frontin,” not to mention the boisterous “King Alfred” with Lil Yachty, all of which show off his growing gifts as a rap stylist.
Everything is aligning for IDK. In March, he launched his Apple Music 1 radio show, Radio Clue, a monthly series that explores the connection between music and memory. Recently, IDK and “No Label Academy” announced their 10-day music business program at Harvard University primarily for BIPOC students, made in collaboration with No Label and partners NIKE, Logitech, GUESS, Brand Jordan, Converse, and Clue.
“PradadaBang” continues to demonstrate the easy charisma and deft technical gifts that have made all of IDK’s recent singles so successful. With each passing track, it becomes more clear that he’s headed for another career-defining project with USEE4YOURSELF. Pre-order the album HERE.