How Marty Gonzalez is Managing Breakthrough Artists

HHW Staff
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Marty Gonzalez

Music artists are creative professionals who may or may not have strong business skills. More than often, they seek help from competent consultants who can negotiate deals, and promote their music and book shows on their behalf. Marty Gonzalez believes that managers should oversee the daily operations and career of an artist as they focus on creating and producing their music. The ultimate goal of an artist manager is to further the career of a musician and help them to make smart business decisions.

Marty Gonzalez is an artist manager and founder of Fyre House Music. His establishment is dedicated to finding and managing the best music talents across the country. Fyre House Music is also a successful record label entity, actively luring clients from all backgrounds to have a taste of stardom. However, all this success comes at a cost, one that Marty Gonzalez is familiar with. He says that client management is a difficult endeavor that becomes easier with experience. The key aspect to sustaining no matter the situation is to have a close and positive relationship with clients.

It is imperative for an artist manager to encourage development. Marty Gonzalez says that he recommends new sounds and trends to follow to ensure his clients stay relevant while in the music business. He also looks for new opportunities for them including collaboration ventures with popular producers or artists. It is all about strategizing on their behalf on how to make them dynamic, but most importantly, successful. For these end goals to be actualized, Marty Gonzalez ensures that all communication lines are open and that he listens to the needs, concerns, and interests of the client.
Marty Gonzalez invests in relationships that he knows the artist needs. But, this requires him to have a good relationship with his client to purposefully understand his ideas and goals. He also needs to be open to what the client wants to accomplish and find creative ways to make it happen. An outcome of this is great communication which allows both of them to find pleasure while working together. Similarly, Marty Gonzalez looks for relationships that will afford his clients the same energy. Artist management is all about understanding clients and making plans that work to their favor and strengths.

Aside from this, Marty Gonzalez instills a sense of confidence in all his clients. This can only be achieved if they stop making comparisons with other established artists. Comparisons stifle the creativity of an artist; instead, he encourages them to invest more time and effort into what they are working on. This is an art in management- a skill that only a few possess in the music business.

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