Keeping the rap game fresh is California native SNYPA, who’s bringing bass-booming beats and raspy lyrics to every hip-hop head around the world. This developing artist is finding his footing in various genres, from tropical Caribbean grooves in his single “All Night” to traditional trap in “No Kizzy.” SNYPA’s versatility to bounce between radically different sounds highlights his raw talent in music production, something he has been mastering since the young age of 16-years-old. Being surrounded by musical influences his entire life – his mother is a gospel singer, and his cousin is the multi-Grammy-winning artist Al Green – provided him the tool kit to become a multifaceted artist. The rapper has even developed his own label, Wraith Talk Music, which he moved to Atlanta to absorb the culture and soul of the city and expand opportunities to growing talent. SNYPA is here to reinvent the hip-hop industry, one heavy-hitting track at a time.
When it comes to his music videos, SNYPA does not hold back on quality and luxury. “Custom” is pure eye candy with breathtaking set designs that make it known that the rapper has his wealth in check. The artist flashes his iced-out watches and chain against walls covered in hundred-dollar bills while spitting verses of getting his paper up. SNYPA also brings in a blacked-out Lamborghini adorned with lingerie models, whose beauty is elevated against a rain cloud background. The bouncy, heavy bass makes this the type of track you’d hear on the way to the club, ready to set the mood for a night of pure indulgence.