What happens when you fuse the melodic choruses of pop music with the power and intention of rap flows? Well, the Kooly Bros have coined the term #PopHop to define their genre-bending music style. Originally hailing from Switzerland and now in Atlanta, brothers G Fresh and Sanders Kooly have created a name for themselves in the industry by taking everything we love about pop and hip-hop and fusing it into one. The electric duo have found themselves at the epicenter of Atlanta’s music scene and captured the attention of thousands of listeners across the globe. The Kooly Bros even secured a feature from Young Thug in their smash hit “Drunk Mess,” pushing them even further into the mainstream spotlight. From mastering lyricism to nailing their creative direction, the Kooly Bros are ready to make a name for themselves.
Take a toast to the good life in the Kooly Bros latest hit “11:11”. The easy-going, feel-good anthem is about the years spent dreaming of better days and finally being able to embrace achieving them. G Fresh’s uplifting vocals make up the infectious chorus, while Lil Scrappy (one of the stars of Love & Hip-Hop in Atlanta) and Sanders Kooly bring elaborate wordplay that captures the essence of celebration. The music video follows the theme of being young, with the artists kicking back with friends in the studio and partying it up poolside. It’s also full of small miracles by leading character J.C. that often go overlooked – but are totally integral to keeping the party going. The song is easy on the ears and sets the perfect vibe for any gathering, whether it’s with your closest friends or ordering bottle service at the club. Welcome to good energy and new beginnings with “11:11”.
How did the two of you meet? What are each of your roles in the Kooly Bros?
(Sanders) We are brothers and we met when I was born 3 years later. We each play our roles swiftly. G is the producer behind the beat and also he is in all the singing parts. He will usually find a flow and sing it and I will come in and write the lyrics if they were not strong enough. I am the pen and also all the rapping parts in Kooly.
(Gfresh) We are real blood brothers. I met Sanders when he was born in Tulsa Ok 3 years later after we left Switzerland for good. I sing and do all the production.
How does the creative process behind a Kooly Bros track usually go?
(Sanders) We would usually produce something on the spot, write it and record it. But sometimes we would go through our emails of beats that ppl send us. Mostly ppl that hit us on IG saying that we would sound dope on these tracks. G would lace the hook then his verse and in one take sometimes. We would then brush up the words and I would write/ record my verse to complete the song.
(Gfresh) I create melodies and Sanders will write them . And I do all the production, self engineering.
How do you bring your Switzerland influence into your music?
We actually did a completely french song just to challenge ourselves. its Called Mon Ceur, meaning my heart, about doing what you love to do and following your passions.
What drew you to the Atlanta music scene?
(Sanders) Growing up just outside of Atlanta and being engulfed in the atlanta trap and crunk era, we would always go to five points or lenox and get some urban clothes,, and we would buy our mixtapes from the Big Oomp Records stores around ATL. Seeing all the atlanta djs, rappers grow up and become something great was always very motivating to us. Atl has always been a part of us and will always be the roots of Kooly.
(Gfresh) Just being surrounded by the culture and falling in love with being an artist.
What was it like working with Young Thug for your hit “Drunk Mess”?
(Sanders) It was surreal. We walked in to meet Thug and his whole crew was in the studio. Hung out listened to new slime language records for few hours and then exchanged conversation about Coachella and all the music festivals he had the pleasure of performing at. It was dope cause this was before Gunna was really taking off and he was preparing him for the next level of his career. Anyways, I tapped out at like 6 am cause I had work the next day and G stuck around. He said they didnt leave until like noon the next day and that slime dropped him off after the studio.