R&B sensation, actor and serial entrepreneur Sammie is no stranger to the hustle and hard work. Over two decades and knee deep in this, the young lion continues to produce the melodic masterpieces that serenade our souls. As the years pass, the singer/songwriter has become more involved with his music career on the back end; independently dropping heat with no major label backing him.
A voice for the fellas and quite the ladies’ man, Sammie is back with his latest R&B offering, “Crazy“. I had a chance to speak with the talented singer about his new single, as well as his business ventures. To find out more about the young lion, check out our interview below.
HHW: How are you holding up in this pandemic?
Sammie: You know what’s crazy, it’s taken a toll on us as a nation. We lost a lot of souls to Covid so its something to be taken seriously. I was in the middle of the Millennium Tour at the time when it stopped the world and I think as a creator I was finding myself in a dark space because I wasn’t going to the studio, I wasn’t going to the gym, I wasn’t able to perform. I couldn’t unleash my energy into the universe the way that I wanted to. I just had to start finding other ways which meant sharing my poetry on social media which is something I haven’t done before. Allowing my fans into the writing process & creative process of how I create music. I learned to share myself more and that brought me joy. I hate saying this but It was great for me financially even though we weren’t allowed to perform and do shows. I write my own music. So publishing checks still came in. I’m in the candle business which is called Simply Naked Candles. I put my soul into that. I’m in the preliminary stages of my clothing line that will be out this fall. So in the season of stillness it gave us time to do all the things we didn’t have time to do.
HHW: Tell us about your new single “Crazy” & how the title came about.
Sammie: Well I’ve been a good guy in a relationship and the bad guy in a relationship. I put up a post about 2 years ago that went viral and the content pretty much said we gotta take responsibility for the emotions and the irrational behavior we cause upon women. It’s a cause and effect ordeal. I asked myself why isn’t this a song. So I got on my instagram live and wrote it from scratch. Shout out to Donavelo he produced the record. I realized this record was needed. I had this record really a year ago and I wanted to wait on the perfect time which I thought was my birthday this past Monday to release it out to the world. It’s an anthem for the women but it should also make a man look at himself and address himself and see where he can make the changes to become a better person.
HHW: What does it mean to be 34 in the music industry today?
Sammie: Truthfully, I bask in the spirit of gratitude. I’m just really thankful and humble because I didn’t have the best hand. I been through some label changes, management changes. Once upon a time someone dear to me in my business took everything from me and I had to start over and I didn’t have a deal nor budget or team. Those were some of the darkest years in my life, however it created me to become a beast and not just a boss but more so a leader. I don’t like to call myself a boss. A boss is just someone who tells you what to do but a leader is someone who leads by example. So if you see me in the gym everyday working out and spending my own money on my studio time, my mixes, artwork and photoshoots, then it should propel that same energy for everyone around me to follow suit and be great. I’m just thankful! A lot of artist don’t evolve from a child star to a teenage heartthrob to be taken seriously as an adult. I’m thankful for my Sammie lovers because they really allowed me to expand my wings and not just be the guy that sung “I Like It.” I never wanted to be here for a little while I always wanted to make myself everlasting.
Although this is a business, this doesn’t feel like work It’s something I love to do.
HHW: You’ve been able to release music consistently over the past two decades with no record label. What has that taught you about being an entrepreneur and being ready for 2021?
Sammie: Really God gave us and I say us everyone the gift and the ability to create and it says this in the Bible. I’m a christian man and it does say Your gift will make room for you. All you have to do is keep going. It sounds like a very small thing but it’s hard to keep going when you run into to certain obstacles and barricades but if you can take those lessons and apply it then you become a force to be reckoned with. So I’ve had major success but I literally been independent in this music thing 90 percent of my career. I’ve still had #1 records on the billboards top ten. I wrote number 1 for R&B singer Tank. People think because I had major success and hear the name Sammie they assume I’ve had major backing from a label which is the furthest thing from the truth. When you believe in yourself at some point you’ll run into your season and I caught my stride.
HHW: You stated in the past that you don’t have friends you have family. Can you expound on that?
Sammie: God made me a lover. Im also a very independent person so for me to call someone a friend I probably would never utilize or never test that friendship. I didn’t ask people for money when I didn’t have it I didn’t ask for a hand out I didn’t ask for a loan. Really I just needed love and that’s what I was surrounded by during the dark days in my life. I still had people around me that genuinely loved me and cared about my accolades. They loved the person that I am. So anybody that you see me around anybody that you saw me making a cheers to on my birthday that’s family and it just came out of me I never said that before but that’s exactly how I live my life. I don’t have friends I have family. So the guys you see me with those are my brothers, the women you see me with those are my sisters and they can call on me for anything that they may need in difficult times because we’re family. My mom raised me with a royalty mindset she called me a prince when I came out and as I aged she called me a king.
I really require people to love me as royalty because I address and treat people the same way.
HHW: How do you feel about today’s music? Do you believe there are any real vocalist besides yourself left in today’s music industry?
Sammie: Easy! Because we have digital streaming platforms and the internet it’s something you just have to look for. I don’t think R&B is dead at all. True talent isn’t dead at all. There’s Luke James, Avery Wilson, Kevin Ross, Lucky Day. All these amazing male vocalist that’s still doing there thing you just gotta support them. If you support them, R&B will be at the forefront again. It’s a lot of artist doing their thing it’s just that we’re being force fead the turn up music, the auto tune driven music and unfortunately that’s just the space we’re in, but there are still a lot of talented vocalist in the business.
A record like crazy will always 10,15,30 years from now will be relevant because very man has called a woman crazy, every man has done something to make a girl go crazy and step out of her natural self. So records like that last longer than the turn up for now or the hot record for the summer.
Give them something trendy but also give them some substance, some vulnerability, transparency, and BAM, you have Sammie!
HHW: Can you let everyone know where they can find you and your music?
Sammie: Yes! My music is available anywhere you can stream & download music. For social media you all can follow me at @sammiealways on Instagram & Twitter @sammieleighbush on Snapchat & Facebook. For my candle collection, visit www.simplynakedcandleco.com & click on the Sammie collection to purchase my candles. My clothing line will be available this fall with is titled (LAW) which stands for Love Always Wins.
Check out Sammie’s new single “Crazy” below.