Today’s climate in music is driven primarily by viral sensations, views and streams which all have the ability to be tweaked and modified and in return may have lead to the state it’s in currently. A lot of the artists sound the same and in some cases don’t have any real talent at all. While analytics are important, an artist that possess real talent and creative abilities are those who make the most impact and experience longevity in their respective genres.
While most label execs are on a scavenger hunt for the the next viral golden child, one exec is taking it back to the old school ways of doing things and is focused primarily on the key ingredient, TALENT. So much so, he used an old-friend to music execs called a “gut feeling” to sign his most recent artists. Meet Fly Ty, Vice President of A&R for Epic Records. As a 10-year music vet, he aims to provide a breath of fresh air to a stale music scene not only through his position at Epic Records but also through his own music label Against Da Grain Records in which his most recent artists Philmon Lee and Jamie Ray are signed to.
In a recent interview with James Anderson for medium.com, when asked where he sees himself in the next five years he stated, “I see myself running one of the majors in the next five years. I see my company Against Da Grain being a force to be reckoned with in the music industry. I also see myself just creating opportunities for other entrepreneurs and young execs as others opened the door for me.” He also added that he wanted to be more active in at risk communities having learned from the poor decisions he made as a youth, Fly Ty hopes to be an example and provide a positive blue print for today’s youth as well.
What separates Fly Ty from other music execs? He prides himself on being honest, morally sound, a man of principles and integrity which are characteristics that have seem to fade in the music industry over the years. He plans to keep those characteristics intact as he rises through the ranks and instill a sense of trust back in the game that all creatives love so much. You can learn more about Fly Ty and follow his movement via Instagram.
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