Every Woman Should Feel Empowered And Strong In August Alsina’s “Pretty”

Driune Santana
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“Difference between a flower and weed is judgment” – August Alsina. Let’s put aside the judgment, and let’s love and be at peace with all men and women. 

If “Representation Matters” was a video, you can put August Alsina next to it. It has been months since we’ve heard from the “I Love This Shit” singer. On Thursday (March 4), the NOLA native returned with a visual to “Pretty.” Alsina selected the perfect time to release this visual as March is Women’s Month. 

“Pretty” was one of those fan-favorite songs off his album because the lyrics spoke to women who needed to feel uplifted. It was created for women to understand that no matter what we go through or deal with, “you’re still so pretty.” Alsina’s video was a set reminder for women to know that we don’t have to change our appearance or feel pretty.

I remember waking up every day listening to this song and wanting to feel pretty. I wanted to feel confident in my own body. While social media’s power continues to push the narrative of the true meaning of what “Pretty” looks like, I probably won’t even fit in that category. 

“I feel pretty just being my pure imperfect self. I feel strongest by strengthening others and conquering obstacles on my way to living life on my own terms. Imperfection is a part of life – embody it but push forward,” said Diamond, who was one of the women featured in Alsina’s video. 

As I watched the video, I felt chills looking at these beautiful women and children who live in a society where their “Pretty” would not be accepted. The inclusiveness of us embracing our skin, embracing our single mothers, and showing others that even without arms or the ability to walk, we are still just so pretty. 

Alsina’s visual was a true masterpiece, and his creative director Megan Gomez, we appreciate you as well. 

“Pretty” was a celebration of women from different walks of life as a reminder that there’s purpose in your story.

“I feel pretty when I embrace my skin. It raises my confidence and allows me to inspire others. I feel strong when I dance and having the support from my family and friends. My skin is my super power,” said Jhori, who has vitiligo skin condition. 

“Pretty” follows previous visuals from The Product lll: stateofEMERGEncy for “NOLA” and “Rounds.” In June 2020, Alsina released his album accompanied by a five-part documentary titled “The Rise of August Alsina,” which gave fans an inside view of his journey through life, featuring his battle with an autoimmune disease, family, and relationships, his childhood, and his music career. Alsina also tapped in with Rick Ross for his single “Entanglements,” which acknowledged his publicized relationship with Jada Pinkett-Smith. 

Check out August Alsina’s visual to “Pretty” below. 

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