It looks like Drake wants all the smoke!! The Canadian rapper announced that he is getting into the cannabis business, teaming up with Canopy Growth Corporation, a Canadian-based cannabis company, to bring us More Life Growth Co. (named after his 2017 mixtape More Life.) Recreational marijuana was legalized across Canada last year.
“The opportunity to partner with a world-class company like Canopy Growth on a global scale is really exciting,” said Drake. “The idea of being able to build something special in an industry that is ever growing has been inspiring. More Life and More Blessing.”
According to a press release, More Life will be “centered around wellness, discovery, and overall personal growth with the hope of facilitating connections and shared experiences across the globe.”
This isn’t Drake’s first business venture as the 33-year-old launched his own bourbon whiskey brand Virginia Black back in September of 2016. Product details for More Life Growth Co. are expected to be announced in the coming weeks.