Talent is one thing. A knack for finding opportunities is another. DJ Bruno Maciel has both of these. However, the rising talent in Brazilian e-music had a different problem as 2021 drew to a close. A memorable name. That’s not to say his name was not known or suitable, but two others were now using it. So meet DJ Bruno – a name for the 2020s.
Born and raised in Balneario Camboriu, a coastal city in the Brazilian state of Santa Catarina, DJ iBruno grew up 50 miles north of Florianopolis and halfway between Porto Alegre and Sao Paulo along the Atlantic coast. He has created a solid and burgeoning career within the music industry in this environment. He has seen him play Lollapalooza, tour the world, and release two records, Unviralize, and Chain of Legends. The eponymous title track of the former has had 52,000 plays on Spotify alone.
It will come as no surprise to Brazilians that one of the hottest musical talents grew up in Balneario Camboriu. Looking on the map, it appears to be a fair city on the coast, but this city of 150,000 comes alive in the summer, where up to a million people flock there from all over South America. Known as the Dubai of Brazil for its wealthy tourists and skyscrapers, Balneario Camboriu is known for much more than its beaches.
DJ iBruno grew up in what Forbes Magazine calls the capital of e-music in Brazil. It is home to the country’s two biggest clubs – Green Valley Club and Warung Club. The former of these makes a nightly income of $1.6 million. Then, in 2012 the famous Ibiza club Space opened an affiliate in the city. DJ iBruno has played and sold out these clubs, marking him down as one of the city’s hottest properties.
How will rebranding affect Bruno Maciel? This is an essential question for the 32-year-old DJ. Making such changes can make or break a brand. Typical of his career, he has chosen an iconic name in the vein of many Apple products and the 2010s as a whole – iBruno. As we move into online scenes and online clubs via Meta, this could be the name at the forefront of cyberspace music.
We’re still only a few months into the new moniker. It came alive at the start of 2022, announced on November 1st, the year before. Ever the showman, DJ iBruno announced the show. Now it’s a case of getting the name out there, so his old fans don’t miss out on new presentations and releases.
The future is bright for the artist formerly known as Bruno Maciel. Be it fresh tracks, new albums, online shows, or actual world events, now is the time to make a full launch and to follow this rising talent. The pandemic’s closing down of the entertainment industry is over, and people are yearning for fresh voices and top talent like DJ Bruno.