Building a career and establishing a renowned personal brand in the music industry can be a tough challenge. It requires improving your ability to interact and build relationships with a lot of personalities. Knowing what it takes is one of the first steps to break into the industry. However, you have to identify your purpose to have a successful career. There is more to a career in the music industry than being a music artist. There are a lot of different roles you can fill in the industry and it is all about working hard on your talents. Polishing your skills and taking the steps towards actualizing your dreams are more important.
Director Ali is among the professionals in the music industry with a great mastery of their art. His music career is a classic example of what a wonderful career should look like. He is an established producer, video director, and brand manager with a greater understanding of the various aspects of the industry. He manages B Young, a British-Turkish artist, who is also his brother. He has previously worked with Billy Billions, the rapper, as part of his management team.
Ali started as an artist but later dropped it to focus on music video directing and managing artists. The other directors never gave him satisfaction in the way they were branding the artists that he was managing. He felt there was a lot more to be done. Understanding the brand and musician’s character was more critical to represent them correctly. Besides, he had a passion for visual representation and branding and always saw the world visually. So picking up a camera and going out to shoot videos felt like the right thing to do for him.
Passion for the industry is a must if you want to achieve success. It’s the inner drive that will guide you to succeed. For Ali to choose to be behind the lens shows how passionate he is for making music videos. He is all about the importance of finding your purpose so that you can stick to it and perfect it as you go.
Choosing to work with his young brother, B Young, on his music catalog played a significant role in his career. What started as just help turned into a management deal building into creatively directing the whole movement. It was a simple partnership where B Young took care of the audio side while Ali handled the visual side of things. While everything was not smooth sailing from the start, it took the team a couple of years to blow up in 2017-2018. This opened the door for him to work with bigger production teams and record labels, elevating his understanding of the industry.
Ali firmly believes in patience and continuous education and that’s why he is always learning and building his toolbox to perfect his craft. He can now comfortably produce, shoot and direct his videos, thanks to the many hours he invested in learning. As a result, his quality of work is unmatched. Ali believes that the specific equipment and tools he uses for his job are what is comfortable to him. He believes that alternate tools will also do the job, but it is up to the one creating the videos to decide which tools to work with. Every tool is good, it is just a matter of personal preference to him to use the tools that he uses. Ali is particular about the artists he works with. He usually likes to be involved with their music careers and videos. This ensures he creates music videos that suit their brand and style.