Breakout Artist Breland Reaches #1 With His Viral Hit “My Truck” & Officially Signs With Atlantic Records

HHW Staff
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Known as “The Pen Point Guard,” New Jersey-born Breland began writing songs as a teenager, inspired by such diverse sounds as Gospel, R&B and Country music, the Beatles, Rascal Flatts, Prince, and his greatest influence, Stevie Wonder. While attending Georgetown University, he knocked on every industry door possible. Sending out over 300 inquiries, he ultimately caught the ear of multi-platinum producer/songwriter Troy Taylor (Trey Songz, K. Michelle, Tyrese), who coached and mentored the young artist in the art and craft of songwriting and more. Upon graduation, Breland moved to Atlanta and continued to work with Troy in between holding down a day job and launching a budding business as a vocal coach. A year-long tireless grind yielded a string of high-profile placements. Between crafting songs for Ar’mon & Trey and Ann Marie, he contributed to six cuts on YK Osiris’s debut The Golden Child in addition to “Let You Pick” for ELHAE’s Trouble In Paradise. At every turn, he lived up to the nickname of “The Pen Point Guard.”

Now, with “My Truck,” Breland rewrites the rulebook from scratch as a solo artist. “My Truck“ has already proven to be a multi-platform hit for Breland. Released independently in late 2019, the track – produced by Kal V & Troy Taylor – incited a viral moment with over 250,000 Tik Tok visuals and over 20 million streams since January. “My Truck” has since proven a worldwide smash, rising to #1 on both the Spotify “Global Viral 50” and Spotify “US Viral 50” charts. “My Truck” is currently featured on Spotify’s biggest country playlist “Hot Country” (5.7m followers), “Wild Country” (800k followers) “New Boots” (700k followers), and more. It’s recently become Houston, TX’s #1 song on Shazam this week. Further, the track and video will be predominantly featured on ESPN throughout February and March as part of their Music of the Month program.

“My vision is limitless and clear,” Breland says. “I don’t subscribe to rules. I’ll make whatever I like. I’m trying to innovate. I’m a music fan, first and foremost. I spend so much time studying what’s going on in order to create something different. I’m fusing a lot of separate styles. I want to have a place on the cutting edge.”

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