James Auster, a famous music producer and beatmaker, was made popular by his viral trends on Instagram and TikTok. He is a part of the increasing number of artists who have built their careers through various social media outlets. James concentrated on making upbeat music heavy with beats and remixes as this is the type of music most appealing to the online audience.
James creates and produces music quite differently from other artists as he tends to mix different genres in his works. Most of his louder music put major emphasis on the use of guitar riffs complementary to rhythmic drum beats which gives listeners an unusual atmosphere. James makes beat making more interesting and as well as adding more aesthetic elements through this approach to his production.
Because of his intelligent crafting of his music, James is quickly gaining a large following across his social media accounts. He has over 11,000 likes on his Facebook fan page and a whopping 120,000 followers on Instagram, impressive numbers for relatively new accounts. In addition, James has gained thousands of monthly listeners on Spotify which solidifies his chances of reaching a wider audience across the globe.
Having released five total singles just this year, James brought to the table a fresh perspective in beat making and music mixing. He has earned a strong following because of how he strived to be different yet bring almost the same high quality as other well-established artists. Testament to his success is one of his songs entitled Aztac World gaining over 12,000 streams organically in just a few days.
The amazingly favorable result of James’ first single encouraged him to create his own record label, JA Records, and release immediate follow up singles. These singles were Back to Motion and Lights Off, both of which he launched on Spotify so they’ll be made more accessible to more listeners. Both of these songs have been listened to by thousands of people on the music streaming site which thrills the young musician.
Inspired by the success of his first few tracks, James plans to release over ten more singles which are all in the works. Aside from these songs, he and his team at JA Records are currently working on an exclusive album James looks to debut this year. Updates regarding these singles and upcoming albums as well as other future projects are posted on his website.
2021 was a year of revamping for most artists who were greatly hit by the COVID-19 pandemic, but it was just the start for James. His ascension to fame is a testament to the power of social media and the internet in general, especially during these pandemic periods. While most public performances are prohibited, most people resorted to online viewing and streaming that gave budding artists like James slowly build a solid career.
The future works of James are being looked forward to by this growing number of supporters, especially from the online community. The person known as Himanshu Sharma becoming a superstar called James Auster is slowly unfolding. Surely, the passionate musician will see great success in the industry because of his record label, immense talent, and passion for music.