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“Hard” is a representation of where RedZoneRocket is from, Brewton, Alabama. A lot of people counted him out prior to this video he wanted to give his fans a different side of him. He wanted to show them the love he has for his city and how tight knit everyone is regardless of the haters and Doubters. He also showed the love he has for his homies they play a big role in his music S/O to the 251 and DBG.