Jay-Z Sells Partial Stake Of Champagne Brand “Armand de Brignac”

And if somebody woulda told ’em that Hov’ would sell clothing
Not in this lifetime, wasn’t in my right mind
That’s another difference that’s between me and them
I smarten up, open the market up
One million, two million, three million, four
In eighteen months, eighty million more
Now add that number up with the one I said before
You are now lookin’ at one smart black boy
Momma ain’t raised no fool
Put me anywhere on God’s green earth, I’ll triple my worth.
“U Don’t Know” (The Blueprint)

As the GOAT said himself, “Put me anywhere on god’s green earth, I’ll triple my worth.” And that’s exactly what Jay-Z is doing. Moet Hennessy has bought 50 percent stake in Jay-Z’s popular champagne brand Armand de Brignac. The partnership was announced earlier this morning. The 51-year-old musician turned entrepreneur made the choice to sell half of the brand to Moet for an undisclosed price. The rapper purchased the “Ace of Spades” brand back in 2014 and it has grown tremendously ever since. In 2019 alone, the champagne brand has sold more than half a million bottles.

LVMH which is a luxury French multinational corporation and conglomerate that specializes in luxury goods is thrilled about the decision they’ve made. Jay’s relationship with the brand initially started back in 2006 when he debuted in his music video “Show Me What You Got” before it launched officially later on that year. The CEO of Moet Hennessy Philippe Schaus wasn’t shy about letting everyone know that Armand de Brignac has brought new consumers into the champagne bracket. Jay-Z will retain 50% ownership. Like everything else this year, champagne sales has hit an all time low due to the coronavirus pandemic with fewer gatherings and parties going on. In a rear interview Jay-Z and Schaus speak on the reasons behind the partnership.

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