By : Kim Coco
Introduce yourself to our readers. Let them know your name, where you are from and what we know you for!
What’s up Ms. Coco and Hip Hop Weekly readers! My name is Amadeus. I was born and raised in the Bronx . 169TH Washington Ave to be exact. I’m a drummer, a producer, writer, creator, and music entrepreneur. CEO of Platinum Boy Music, and Multi -Platinum Bad Boy/ Hitman record producer. I’m also the musical director and tour drummer for Trey Songz. Night club resident for Drais in Vegas, motivational speaker, educator, and founder of the Music College 101 tour. Oh and I’m also The Official Brand Ambassador for Belaire, Bumbu- Rum & McQueen Violet Fog. BUT- many of you know me as the producer behind some of the biggest records to ever hit the airways. .
Ok Amadeus, plug in some of your production credits. Who have you produced for?
Oh wow. Ok- let’s see. Trey Songz, Foxy Brown, 50 Cent, Uncle Murda, Dave East, Chris Brown, Young Ma, Fetty Wapp , Justin Bieber, French Montana, Fabolous, Lil Wayne, Cee-Lo Green, Diddy, Danity Kane, Lil Wayne, Keyshia Cole, T.I., Busta Rhymes, the Game, G-Unit, , The Game, Jim Jones, J -LO & 50 CENT. Papoose, Fabolous, Chris Brown, Wale, Tyga, Danity Kane, Lil Mo, Maino, DJ Kayslay,The Game , Keyshia Cole, Stack Bundles, Wale. Let’s see. There’s so many. I
SO Amadeus -You’re the CEO of Platinum Boy Music, a Hitman Producer, Director & Tour drummer for Trey , residency at Drais, motivational speaker and educator for all things business in the industry. Brand ambassador for let’s see: Belair, McQueen Violet Rum and Bumbu. You’ve produced some of the hottest records put out. You went Platinum! Even Multi-Platinum! So How does a kid from the Bronx grow up to become an A list producer and music mogul?
That’s an amazing question. First and foremost recognizing the fact that God has extremely blessed me with the gifts and talents that I possess. That’s one. People can have gifts and talents but not tap into them properly. So first – believing in ones self and the gifts that were given to them by God and then take the next step which is to develop those gifts and nurture those gifts. Just the same way you would take care of a baby. You have to feed the baby. Teach the baby. Wash the baby. Clothe the baby. Love the baby. Being a musician and having that gift, knowing that you have it- the music is just like a baby. If you take care of it, believe in it, recognize it (your gift) and nurture it, put the love into it, just like a baby you will watch it grow. You have to hustle, network, put yourself out there, build relationships, research, ask questions, dig deep for the answers. Never allow yourself to be complacent in where you are with your gifts and talents. Me being a young kid from the Bronx, not in the best area with the best influences either, it took a strong will and strong mind to get to where I’m at today
There is a reason you earned the name Super Producer Amadeus. Did someone give you that name and why?
Actually yes .When I first starting thinking of a name, you know, I’m a composer so I wanted a composer name. But the name was suggested to me by Steven”Supe”White , who is actually my pastors son. Him and I were coming up with names. I knew I didn’t want to be like Beethoven or Mozart. But Steven”Supe”White – my pastors suggested Amadeus. Which is the middle name of the great composer Wolfgang Amadeus Mozart. Amadeus also means “Love God”. All of my talents and blessings were given to me by God and I recognize that God has blessed me with it so the name resonated with me in more ways than one. And so that is how I got the name Amadeus.
You’re a BRONX NY Native and your parents were super strict! Tell the readers how your up-bringing and family life in the BX has influenced you as an artist?
I grew up in a religious family and was brought up in the church. My whole life as a kid was school, church and home. I didn’t grow up in the safest or best neighborhood so I wasn’t really allowed to go hang out and explore or play like the other kids. People actually don’t know this or are surprised to learn that I went to catholic school my whole life. But so in the fourth grade I joined the school band. Being a kid in a catholic school uniform, not really allowed to hang out was already one strike I had against me in the neighborhood so I knew if I picked up playing the flute or the violin the kids in the neighborhood would really get at me for that, (laughs). So in the school band I picked the drums because the percussion is what I knew and looked and the moment I picked up the drumsticks I knew that was it. When I first played the drums I became really passionate about learning and practicing but I could also play just by ear. So being a part of the school band truly helped my drumming but the church is where I really developed my craft. Because I played drums for my church
The Church inspired you as a musician as well as spiritually and on a personal level. I know that recently your church Cathedral at Greater faith COTLG , had lost the Queen of Sunday Service- Bishop –Pastor Michel White. May she Rest in Peace. Bishop Michel was a very important person to you and the other parishioners of the church. Amadeus tell the readers about her and how she has left a lasting impression on you heart and life?
In 4th grade I fell in love with the drums. But school taught me the Jazz way. When to church the first time I was hearing music- the drums LIVE. And so she was really my introduction to gospel music. I remember at 13 years old I walked in her office and asked if I can play for the church and she asked what do I want to play. I told her the drums but her son already had the drums. But she said I will put you on the percussion. That was her way of giving me the opportunity to grow as a musician. She believed in me and was the first to give me that opportunity. But her believing in me is what helped me to believe in myself. Her son eventually went to the organ and I got the drums. Once I got on the drums, I really developed my talent and it took off. So she really gave me the opportunity and she is a huge part of the reason I am who I am today. Not just with music. She has been a part of my live pretty much my whole life. From a spiritual aspect she taught me about my relationship with god. She taught me about women. How to love and cherish woman and what I feel the expectation of a woman to be. She exuded class and elegance on a whole other level. Like pure grace and class. She also taught to me always be well put together and groomed. You will never spot a wrinkle on my shirt and that is due to her instilling that in me. She was also an amazing gospel singer. Sign my Name- Gospel Classics was probably her biggest hit She really treated me as a son. You know my mom- she brought me to the church and she too is a big influence on me but Bishop –Pastor Michel White instilled so many morals in me and showed me how to be a man of faith. She gave me an opportunity and I can go on and on and on for days about who truly amazing she is and what a loss both myself and the church feel. But I just want to say to you Coco- I’m so grateful that you allowed me this moment to celebrate her and honor her.
Take us back in time. Which is the first major song you ever produced? The big break record?
Oh 2003. Foxy Brown “Cradle to the Grave” – My Life. The movie starred DMX. I produced that title track “Cradle to the Grave (My Life)” ft Foxy Brown which appeared on the gold-selling soundtrack for the film Cradle 2 the Grave.
Do you remember the moment you first heard your song on mainstream radio? Which record and who played it?
Oh I’ll never forget it. It was the Fresh out the Gates Record. By Foxy Brown Get Off Me Diss Record To Eve. Funk Flex played it on Hot 97 and he went crazy with dropping the bombs and yeah. I will never forget that moment
Tell the readers – To date what has been your Momma I made it Moment?
From the production side of things- when I signed with Diddy. I always wanted to be a bad boy producer and so when I found out that Diddy was going to sign me to Bad Boy- from a producer perspective, that was just crazy to me. It was like everything came full circle. All my hard work had paid off.
In 2015 you the created The Music 101 College Tour which is a state wide college tour of you and a panel of your experts from Platinum Boy. You give an inside peek at what the music industry is like from the business end and behind the scenes. Can you tell the readers about the tour?
Yes- so one thing I learned early is that being an artist or musician – can open up many other doors in the music industry for you. Another words, you can still be the best artist but you can also be an artist or producer among many OTHER things. But I also learned that there is a major disconnect in the industry with artists knowing what other options are out there. Whether they don’t know because their team doesn’t tell them or because they don’t research or look into – but that’s brings me back to being compliant. There is always still more to learn. Look at me. I was a drummer first but being a drummer opened up other doors and opportunities for me. But I was also curious enough to go look for other doors. That’s how I became a record producer. So I decided I wanted to try and bridge the gap between artists, producers and all types of musicians and educate them on those others doors. The business side of the music industry y so I launched the Music College 101 tour and traveled with my Platinum Boy team and we went to so many different schools and states around the country to educate students on the ins and outs of the music business. Part of the mission is to educate, empower, inspire and transform young minds. You know I am a speaker on the College 101 tour and although we are not able to travel around due to the pandemic right now, I cannot wait to resume so that we can continue to educate and inspire the next generation.
Amadeus, you’ve had scores of music placed in both TV and Film. Music Publishing and Licensing is an area of the music industry that a lot of artist’s don’t seem to know about. Your music was placed on some major networks like VH1, Burger King Commercials, ESPN , EA sports. You are also the first producer ever to have your song placed on ESPN for a sports show.
Yes! SO that’s the thing. A lot of artists are not familiar with it. But as an artist, it is really your responsibility to take the lead and know what you can do with your music aside from just getting aired on the radio. A lot of artists don’t realize that music licensing, publishing and placement is a business. Royalty checks! I produced the first song ever to be featured on ESPN’s First Take Show. Maybach Music Group Artists Wale & Stalley are actually on the track.
OK Rapid Trivia – One word answers and no elaborating. Ready?
Yes, let’s do it!
Who do you think are some of the best talent to come out of the BX?
Oh wow – Melle Mel and Grand Master Caz, KRS 1, Fat Joe, BIG PUN, Tony Sunshine & Terror Squad, JLO, Remy Ma, Cardi B. Fred The Godson
You’re from the Bronx. So who has the best pizza in the BX?
Nicks Pizza in the Bronx -1356 East Gun Hill Road BX NY. The best.
If you were given the opportunity to produce a hit record with one artist that is dead and one artist alive who do you pick?
1. Biggie Smalls- RIP
Sum up the Current state of Hip Hop in only 1 word.
Who are your TOP 5 Producer of ALL Time Dead or Alive?
1. Puffy & The Bad Boy and Hitman Producers
2. Dr. Dre
4. Swizz Beats
5. Rodney Jerkins
What is one thing that being Famous has taught you – money cannot buy?
Wowwwww. Fame will never buy Real Love.
Name your Top 5 R&B singers of all time
Wow I got to get up and go walk around for this one. WOW great question. Ok let me see.
1. Michael Jackson
3. Kim Burrell Gospel Artist
4. Bishop –Pastor Michel White.
5. Trey Songz of course
Your brand continues to grow. I know you have some major projects in the works. Are you accepting submissions for College 101 tour interns, Platinum Boy Music Interns? Can you tell the readers how they can get an opportunity to intern for you or work with you?
Yes most definitely. Even though the world has slowed down – it has not stopped. Music is still here and will continue to be here. Music is also an outlet for many people so Music is still very music alive. Platinum Boy Music is also growing and I would love to see what kind of talent is out there.
If the world stays in the pandemic and no big gatherings are not allowed for the foreseeable future, than we will adapt. We may take the College 101 tour virtual but the goal is to educate the artists, producers, the writers and music entrepreneur who want that experience. Who want to really learn the business side of it. And so I am seeking interns for the college 101 Tour and of course I would love college aged students, I am open to anyone with that passion and drive.. I am always seeking new talent with rising producers and musicians with that passion and hunger to lead and grow with the brand. Indi artists can also send inquiries about having me produce for them. I am still booking private A&R sessions, listening sessions with musicians who would like feedback, virtual individual College 101 sessions. I love educating. You know – sometimes all it takes is that one person to believe in you for you to believe in yourself. I have been really blessed in my life and as long as I am able to and capable, I will continue to share my blessings with others.
Where can our readers find you on social media ?Plug yourself in so we know how to find you for features, collaborations, interviews and all things YOU!
Press /Media /Bookings and Business Inquiries:
Website : http://www.platinumboymusic.com/2016/
Wale & Stalley: “ESPN First Take Theme Song”
Resident at Drai’s
Brand Ambassador For Bumbu Rum– CaskCartel.com:
Brand Ambassador For Belaire – https://store.lucbelaire.com/
Brand Ambassador For Violet McQueen Gin:
College 101 Tour:
IG BadBoyENT– https://instagram.com/badboyent?igshid=pekgbmx9j7ev