Hot 107.9’s Atl DJ “B High” Talks Partnership with Courvoisier, The Next to Burn Showcase & More!

After attending Clark Atlanta University (CAU), DJ B High began his career at Atlanta-1 as a board operator and soon became a producer for Gangsta Grillz Radio with DJ Drama. This is where he met his mentor, DJ Sense The Trendsetter, who schooled him as he advanced in his career. Thereafter, he began to build a personal platform and he experienced a major transition in his career. B High reminisced on a conversation where DJ Sense said “Aye B, stop playing. Start doing these interviews, man. Crank this thing up!” He continued, “and when he said it, I took that information to heart and I went in and i didnt come out until the job was done.” He said that before he knew it, he had 40k subscribers on YouTube and one of the largest radio podcasts in the south. “The moral of the story,” he says, “is just stay down ‘til you come up.”

As a professor at CAU, where he teaches radio, DJ B High has a goal to teach students how to do radio, how to create podcasts, how to build a brand, and how to get through their programs expeditiously. He finds value in providing others with the tools needed to create opportunity as opposed to waiting for it. In addition, he feels privileged to go back and teach because it is another way of giving back to the community. By guiding others through an industry that he was charged with navigating nearly blind, he feels obliged to be a stronger foundation and help clear the lane for others who are following in his path. As a matter of fact, B High was tempted to switch his major from music to education. “But it’s funny how life will bring you full circle and you wind up doing both of your passions at the same time.” He considers his time back at CAU a blessing; he is able to reach back and talk to the students and give them the information that he was lacking so that they can progress faster and further than he did. Most importantly, he finds the most important aspect in seeing students develop into the best person that they were meant to be.

He also mentors outside of the classroom, as he enthusiastically accepted a partnership with Courvoisier’s “Honor Your Code” Cognac Campaign. The campaign promotes people firmly and proudly believing in something bigger than themselves, recognizing their inspirations, reflecting on what makes them want to be great, appreciating influences as well as different things that molded character, and civic engagement. DefJam sponsors the campaign at their event with the purpose of hosting an exclusive event to develop their new artists, which helps move the music culture forward. DJ B High has a dope deal, as he is able to attend different events, experience new people and different cultures, and spread his mission, information, and his story. He is always looking for different opportunities to guide the next generation, providing them with resources to be able to empower themselves to rise to greatness as he did. He also reminds you to drink responsibly!

He also mentors outside of the classroom, as he enthusiastically accepted a partnership with Courvoisier’s “Honor Your Code” Cognac Campaign. The campaign promotes people firmly and proudly believing in something bigger than themselves, recognizing their inspirations, reflecting on what makes them want to be great, appreciating influences as well as different things that molded character, and civic engagement. DefJam sponsors the campaign at their event with the purpose of hosting an exclusive event to develop their new artists, which helps move the music culture forward. DJ B High has a dope deal, as he is able to attend different events, experience new people and different cultures, and spread his mission, information, and his story. He is always looking for different opportunities to guide the next generation, providing them with resources to be able to empower themselves to rise to greatness as he did. He also reminds you to drink responsibly!

Some solid advice that DJ B High and your girl Bri had for new artists is to remain humble. To emphasize how taking time to develop your craft is important, Bri led, “many people in the music industry want to jump into the water before they can swim.” B High picked up with wise words that having humility is imperative. Artists need this quality to build their brands from scratch–the stage at which B High stated that most legends are born. They agreed that there is no shame in starting at the bottom instead of being an overnight sensation. B High quoted 8Ball, “No shame, had to get to A to B to make the C-H-Double-E-S-E Comin’ up.” He also mentioned that while being humble is priority, duality is needed. Being assertive and effectively networking are major steps to making an artist’s name known amongst people who can help advance their career.

Nevertheless, DJ B High has faced some obstacles along the way that he was able to grow from. Since smart people learn from their own mistakes and wise people learn from the mistakes of others, he left some words for the wise. The main obstacle the nearly every artist faces is getting others to believe in their dreams; however, he underscored that it is their dream because it’s a vision, talent, and gifts that they feel is meaningful to share with others. He tells artists that the remedy to that is heavily investing in themselves and making a commitment of being great and being who they want to be. The amount of money that they put into themselves shows people how much they believe in themselves and then they’ll be more prone to invest. Bottom line: no one invests in you if you don’t invest in yourself! Again, be humble and understand that you have to help yourself. B High exclaimed, “Help is not coming!” He explained that people want to see your hustle, see what you’ve got, know that you got some staying power, and know that you believe in yourself like you say that you do. Once your actions align with your words, you’ll stand out and then  the cavalry will show up to support you.

DJ B High left us with some highly beneficial information for aspiring independent artists. Hot1079 is running a “Next to Burn” campaign for Indie artists to promote both future A&Rs and music artists. Aspiring talent can upload their music to hotspotatl.com and then they will be ranked and rated by unbiased, professional curators from within the city (future A&Rs). Incentives are $100, tickets to a concert, or whatever prize is being promoted at the time for A&Rs. Artists are entered for a chance to win an on-air, exclusive interview with DJ B High in the 10 Spot, where they break the record. He says that the most important part is to demonstrate to artists that “we believe in you as well, we believe in sharing our platform with you to help you blow up and move your career forward.

” He also shared, “So I’m excited to be part of that because that’s an excellent campaign that we have going on at hot 107.9.” He will continue to do all that he can to support future professionals in the entertainment industry, so reach out while information and other resources are still available! He also urges any aspiring artists to attend CAU so that they will be able to have prominent career opportunities, learn real on-the-job skills, and take his course to receive unparalleled mentorship. You can stay posted with all of the opportunities and events that DJ B High has in store at his social media handles below:

B High Radio Hotwave: every Monday through Wednesday, 10pm-2am.

Social Media

@bhighatl: Twitter, Instagram, YouTube

Listen to the exclusive interview!



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