[HHW Interview] Serenthia Joseph Talks Her Brand “EndositeCo” & More With HHW

Introduce yourself to our readers, let them know your name and where you’re from

Hi, My name is Serenthia Joseph from New Orleans, La.

So you attended Southern University at Baton Rouge, and received a degree in Biology. What made you want to get into fashion?

In high school everyone was wearing colorful jewelry and clothing that has inspired me to want to get into the fashion industry. During this time, I have joined the Fashion Institution of New Orleans where I’ve learned to Model, Sing, and make clothing from a variety of fabrics that the instructors have given each mentee. I have designed dresses, shorts and tops as garments for the institution Fashion Shows for three years. This has inspired me to continue to pursue a career in the fashion industry.

When did you know that it was actually going to be your career?

My junior year in College is when I knew Fashion was going to be a career for the rest of my life.

You’ve worked with a few different magazines dressing top models, If you could pick any magazine in the industry to style for, who would it be and why?

I would say, Teen Vogue. Team Vogue is very versatile in fashion and styles. It’s the energy from the youth that keeps me going because there are so many stylish kids out there that I can also learn from.

The name of your brand is “EndositeCo” what exactly does that mean?

Endosite means to look within the center of yourself to determines one’s destiny. When you breakdown the two words endo is a word meaning internal or inside and site means to locate.

What or who influences your style and fashion?

Professional business attires, other big industrial businesses like Ann Taylor, Adidas, Urban outfitters, and Victoria secret has influence my view on fashion.

Has anyone helped you or guided you in getting your foot in the industry?

Yes, my mentor has directed my path into the fashion industry and having a fashion industry background has laid out a great platform for a new Exclusive creation that has been executed through my creative thinking and styles.

What differentiates your brand from other brands?

Endosite is attractive, and appealing to the eyes. It has a very catchy logo and name. Moreover, Endosite is a new modern 21st century brand that is intriguing to the audience that influenced my audience to want to wear and learn more about this established brand.

Do you have a website, social media? How can potential customers get in contact with you?

Website: www.endositeco@gmail.com

Social Media: Instagram- Endositeco

Social Media: Twitter- Endositeco

Social Media Facebook- Endositeco

What do you hope to get out of your involvement in the fashion industry?

In the fashion industry, I would like the recognition my company deserves within the celebrity community, NBA, NFL, Concerts, Olympic and all walks of life wearing my product. This will give rise to ideas I wish to contribute to the world and continue to route my fashion collection to all sorts of communities that are interested in a new exclusive and appealing brand to everyone who is looking for an attractive appearance indoors and outdoors.

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